Tips and Tricks From a Certified Inbound Marketing Agency
– Your Inbound Marketing Agency can help you find more customers, faster. Inbound Marketing follows the simple principle that today’s buyers begin their purchasing process with an Internet search for information.
Therefore, if you want to find more prospects and close more sales – begin with helpful and useful information provided as Inbound Marketing.
Here are 10 tips for success used by a top Inbound Marketing Agency.
1. Set Goals
Every Inbound Marketing Agency knows that the key to helping businesses convert more online sales, is to begin by setting goals. Your goals will help guide your business from where you are, to where you want to be.
2. Know Your Buyers
The best way to find more customers is to know your best customers inside and out. What are their likes and dislikes? What social media channels do they follow? What is their online activity like? These are just a few of the questions that your Inbound Marketing Agency will utilize to help you build comprehensive Buyer Profiles that lead you to more sales.
3. Review Your Website
Do you really know how well your website is performing? There are many tools available that your Inbound Marketing Agency can use to help you review your website’s performance and identify new ways to improve and increase your conversions. Try a free Website Grader and diagnose your website today.
4. Review Your Current Inbound Marketing Activities
Is your Inbound Marketing delivering the highest amount of qualified leads as it can? Are there additional opportunities for qualified leads that can come from additional Inbound Marketing efforts? An Inbound Marketing Assessment can help determine where you can find more leads.
5. Track Your Buyer Information Cycle
Inbound Marketing should provide bread crumbs that lead your buyers through the purchasing process with the right information at the right time. The right content will attract and nurture your customers. Your Inbound Marketing Agency will help ensure your content is performing to the best of your abilities.
6. Optimize, Optimize and then Optimize
All of your Inbound Marketing content must be optimized for search engines. Therefore, SEO is one of the most important components of your Inbound Marketing strategy. To make sure your taking advantage of all the opportunities for search, you need the right Inbound Marketing Agency working for you.
7. Social Media
Social Media is another crucial aspect of your Inbound Marketing strategy – but too many businesses fail to communicate to their audience using the right language for their social media channels. The right Inbound Marketing Agency can help you turn your social media conversations into conversions.
8. Email Marketing
Your Email Marketing needs to have a distinct strategy that integrates with the rest of your Inbound Marketing efforts. Your Inbound Marketing Agency can develop comprehensive Workflows that lead to email campaigns that are designed to address where your prospects are in the purchase process.
A comprehensive Call-to-Action Map can help bring the above together in a cohesive, integrated plan that turns your website and Inbound Marketing into a Conversion Machine.
Finally, when you have converted your prospects it’s time to look at how you can re-engage your customers and resell them with additional products and services. Your Inbound Marketing Agency can help you turn your existing customers into new sales and revenue.
If you are ready to take your Inbound Marketing to the next level, our Inbound Marketing Agency can provide an inbound marketing assessment that includes a free half hour strategy call.
Take the assessment today and find out what your strengths and weaknesses are, and begin improving your website now:
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.