21 Tweetable Inbound Marketing Statistics – Part II

Inbound Marketing Statistics for the Unconvinced

– Since 2006, Inbound Marketing has proven to be one, if not the best, method for doing business online. It entails creating Content that Attracts, Engages and Converts visitors.

Here are some great statistics that prove Inbound Marketing?works:

1. Top lead generation sources include social media and SEO, each contributing 14% of marketers? total pipeline in 2013:??Tweet
2. 17% of marketers indicate that traditional marketing has become less important over the past six months:?Tweet
3. 67% of marketers rate lead scoring as important to their strategic success:?Tweet
4. 72% of C-level marketers said lead scoring was important to achieving marketing goals😕Tweet
5. 45% of marketers do not test their inbound marketing campaigns: ?Tweet
6. 21% of marketers do not know if they test or not:?Tweet
7. Over 2/3 of all inbound strategies will not be effectively tested in 2013:?Tweet
8. Companies that test are 75% more likely to show ROI for inbound marketing than those that ignore testing:?Tweet
9. 51% of executives test at least monthly to improve inbound results😕Tweet
10. 50% of marketers consider their companies to be primarily customer focused😕Tweet
11. 15% of companies are primarily focusing on their products in 2014:?Tweet
12. 13% of marketers say they are primarily sales focused😕Tweet
13. 49% of marketing-focused companies say they achieved positive ROI from inbound marketing:?Tweet
14. 73% of the companies that reported a formal marketing-sales agreement are engaged in inbound marketing in 2013, as opposed to 50% with no defined lead handoff:?Tweet
15. Adopting a marketing-sales agreement saves enterprise companies an average of $195.84 in total cost per customer:?Tweet
16. 46% of marketers use Google Analytics? free reporting:?Tweet
17. 18% of marketers say finding tools to accurately measure ROI is a major challenge of their technology systems:?Tweet
18. 24% of marketers say their IT teams provide the least support for inbound marketing efforts:?Tweet
19. 31% of marketers in enterprise companies indicate a lack of support from their IT teams:?Tweet
20. Most marketing teams will at least double by the end of the year:?Tweet
21. Inbound marketers plan to hire an average of 9.3 people this year — 125% more growth than teams not executing inbound marketing:?Tweet

Statistics courtesy of HubSpot.

Is your organization experiencing similar success? If not, you might need a refresher on Inbound Marketing:

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.