21 Tweetable Inbound Marketing Statistics – Part III

More Inbound Marketing Statistics for the Unconvinced

inbound marketing stats– Here are even more great statistics that prove Inbound Marketing works. If you’re not convinced after our three-part series…give us a call.

    1. 81% of companies report some level of integration between inbound marketing and larger marketing goals 
    2. 45% of CEOs say inbound is completely integrated in their organization 
    3. Just 21% of enterprise companies completely assimilate inbound marketing into a larger marketing strategy 
    4. 41% of marketers say inbound marketing produced measurable ROI in 2013 marketing goals
    5. 41% of CMOs/CEOs report that inbound generated the positive ROI they sought last year  
    6. 1/4 of marketers report their top challenge in 2013 is proving the ROI of their inbound marketing efforts 
    7. 30% of marketing agencies say proving the ROI of inbound marketing is their top challenge 
    8. SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013 
    9. 23% of marketers adjusted their 2013 budget because of the economy 
    10. 20% of marketers report securing enough budget is their top 2013 challenge 
    11. 82% of marketers who blog daily acquired a customer using their blog
    12. 79% of companies that have a blog report a positive ROI for inbound marketing this year 
    13. Blogs produced a new customer for 43% of marketers last year 
    14. Just 20% of companies without a blog reported ROI from inbound marketing in 2013 
    15. Blogging has enjoyed strong annual budget growth — 23% of marketers invested in blogs for 2013
    16. Blogs produce low-cost leads for 24% of the marketing community 
    17. SEO delivered 14% of marketers’ total lead sources and 13% of all customers in 2013 
    18. 43% of marketers generated a customer from LinkedIn in 2013 
    19. 36% of marketers found a new customer from Twitter this year 
    20. Social media budgets grew 9% in 2013, to 23% of all marketing allocations 
    21. The average 2013 website conversion rate is 10%, industry-wide 


Statistics courtesy of HubSpot.

Is your organization experiencing similar success? If not, you might need a refresher on Inbound Marketing or perhaps request a free HubSpot demo to see what the software can do for you:


Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.