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21 Tweetable Inbound Marketing Statistics
Inbound Marketing Works! Just Look At the Stats
– Inbound Marketing creates customer conversations on many levels. These conversations then cause conversions. Inbound then helps create a customer for life.
If you aren’t convinced, here are some statistics that prove Inbound Marketing?works:
- 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy:??Tweet
- Marketing agencies are the most advanced inbound marketing adapters, with 73% implementing inbound strategies:?Tweet
- Only 5% of companies do not integrate inbound marketing with larger marketing goals:?Tweet
- More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013:?Tweet
- 34% of businesses cannot or do not calculate inbound marketing ROI in 2013: ?Tweet
- 48% of marketers will increase their inbound marketing budget in 2013 — the 3rd year in a row inbound budgets are increasing at or near a 50% pace:?Tweet
- 53% of CEOs/CMOs increased their 2013 inbound marketing budgets:?Tweet
- Past success at inbound marketing was the number one reason to change a budget in 2012 — a full 150% more likely to drive budgets allocations than any other reason?Tweet
- Just 9% of marketers reduced their inbound budgets in 2013:?Tweet
- Outbound budgets continue their annual decline, amounting to just 23% of all marketing spending in 2013:?Tweet
- Today, marketers allocate 34% of their overall budgets to inbound tactics — 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics:?Tweet
- 79% of companies that have a blog report a positive ROI for inbound marketing this year:?Tweet
- 43% of marketers generated a customer via their blog with less than 10% of total time allocation:?Tweet
- SEO is the top channel for sales conversions, with 15% of marketers reporting it produces above average conversion rates in 2013:?Tweet
- SEO is one of the top lead generation sources, with 25% of marketers finding it produces a below average cost per lead this year:?Tweet
- 21% of marketers report that social media has become more important to their company over the past six months:?Tweet
- Social media requires just 10% more effort, on average, than most traditional marketing roles:?Tweet
- The 16% of marketers who dedicate their time to social media in 2013 will also deliver the highest proportion of leads, at 14%:?Tweet
- 52% of all marketers generated a lead from Facebook in 2013?Tweet
- 74% said Facebook is important to their lead generation strategy in 2013?Tweet
- Only 27% of marketers bought an email list this year?Tweet
Statistics courtesy of HubSpot.
For more information on Inbound Marketing, download our free eBook:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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