Conversion Rate Optimization Can be Achieved!
– It’s common knowledge that it’s essential for your business to have a presence on the Internet. Simply having a website that?s not purposefully thought-out, however, is not enough.? Not every website automatically attracts countless new and loyal clients the moment it?s launched.
In order for you to reach your ultimate business goal of increasing revenue, your website must convert Visitors into Customers. To accomplish this feat, there are several necessary components that must be a part of your website?s core.
In three easy steps, you can move forward with your website and achieve Conversion Rate Optimization.
1) Conversion Architecture and Conversion Rate Optimization
One way of optimizing your website?s Conversion Rate is by taking a thoughtful step forward in its design. Instead of creating a website that?s simply data-heavy or laden with unnecessary, confusing, or random information, Website Conversion Architecture?refocuses website design and tailors it to your target Visitor, your potential Customer. ?Within this type of purposeful, Visitor-friendly design, your website will encompass both great strategic content as well as?Calls-to-Action (CTAs).
Quite effortlessly on their part (and quite purposefully on your part), the readers of your engaging content will easily flow through a natural progression and soon be led to a landing page where there will be sale, a donation, a subscription, or whatever CTA you have created for them. ?Then, once a Visitor has successfully converted to a Customer, future conversions from that same Customer will easily follow.
2) Conversion Rate Optimization Through Visitor Engagement
It?s important to ensure the transition from Visitor to Customer is as simple, streamlined, and stress-free as possible. If it?s not, your Visitors may become frustrated or confused and decide to exit your website altogether. To improve Visitor engagement, there are several things you can do. For starters, you can reassure your Visitors that he/she is in the right place and that your company?s products and/or services will meet his/her needs. In addition, you can alter the aesthetics of the pages by changing the font, creating internal links, altering the structure of your content, and creating scintillating and engaging headlines.
How do you know if all those components are affecting Conversion Rate Optimization efforts? The longer a Visitor spends on a website page, the more impressive, engaging, and relevant your Call-to-Action is on that particular page.
How do you know how long a Visitor has stayed on a page? Take the next important step and hire a Consultant.
3) Conversion Rate Optimization And Customer Data
Once you have a website with purposefully designed conversion architecture, the next step is to analyze the data. The data is available courtesy of your visitors (and your CTA map guides). Evaluating and connecting behavioral data is informative and will ultimately help you identify changes that might need to be made to ensure your website is not only attracting the right visitors, but also encouraging those visitors to engage and purchase your services or products.
Fortunately, an experienced Conversion Optimization Consultant can take that step for you so you can focus on what you do best ? providing world-class, exceptional customer service.
It?s not enough just to have a website. It needs to be thoughtfully designed and managed to increase Conversion Rate Optimization. For more information, download:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.