4 Reasons Not To Do an Inbound Marketing Assessment Part 1
You Don?t Care How Your Website Is Performing
There are plenty of people who say they don?t need an Inbound Marketing Assessment?maybe you?re one of them? And maybe you?re right, you don?t need one! Just ask our old friend Peter Gibbons from the movie Office Space. He lacked motivation, he lacked inspiration, but damn?.was he passionate about being average.
If your website works best in Netscape, ?it?s not that you?re lazy, it?s just that you don?t care.? In this four part series, find out why you should take the Peter Gibbons approach and NOT need an inbound marketing assessment. So, hang on to your stapler and let?s get into it!
Why Would You Want Your Website To Do Well?
So your website loads slower than most….what does that have to do with anything? You tell yourself, if people want to see what it says, then they will just need to be patient. Heck, even Rome wasn?t built in day.
Truth: I?ve heard someone say, ?a website is a website.? Are you kidding me??81 percent of consumers research online before making a purchase. That means your website is their first glimpse into your brand.
If links are broken, the copy sucks and things just don?t jive, then you just saved yourself some time?because that potential customer is never coming to your place of business. You may not be a web master, and that?s ok.
With an Inbound Marketing Assessment, you can see where your website is excelling and failing! That includes attracting (SEO), nurturing (remarketing) and closing (closed loop reporting for sales).
Your Business Name Probably Says Enough About You.
Wait, did you say Microsoft or MikeRoweSoft? Because, there might a slight difference there. A business name can say a lot about your company, but it does not tell the entire story.
Truth: I have worked with tens of websites, many for completely different industries. What is similar though is the ?About Us? page is always a top page. Why? Because a company name does not say it all. Your website needs to clearly identify your mission, your services and your USP. An Inbound Marketing Assessment will allow you to discover if your website is saying enough about you. Then, you can reexamine what you are saying about yourself.
Your Website?Doesn’t?Show Up In Searches.
Well, my website shows up on Google? just not until the sixth page in. Since people know and trust my company, they will scroll until they find me.
Truth: 75% of users never scroll past the first page of results. And, almost 2/3 of all organic clicks go to the first three organic results!
A website that ranks well isn?t just important, it?s vital to the health of your business. If you can?t attract potential customers doing research, then you are highly unlikely to turn them into customers. An Inbound Marketing Assessment looks at your SEO practices and evaluates what you are doing right, what you should be doing, what you are doing wrong and what you should not be doing. Maybe that?s blogging, page titling or link building. Even if you believe your website is performing well, there is always something to be learned.
If you don?t worry about how your website is performing or where you show up in search engine results (if you even show up at all), then you shouldn?t worry about doing an Inbound Marketing Assessment. If you strive for a website that even Peter Gibbons would complement, you probably care about your website.
A website is an investment that needs attention, and the most important channel of your digital marketing. Your shortcomings may fall under attraction. Or maybe you get the site visits but converting to a sale is a struggle. If you care about your website and your business, take the Inbound Marketing Assessment below. It is free, easy and your answers are completely confidential.
Want to learn more about the Inbound Marketing Assessment??Click here.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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