4 Reasons Not To Do an Inbound Marketing Assessment Part Four
Increasing ROI is Unnecessary
You?ve shot down the idea of increasing your website performance, rolled your eyes instead of keeping one on the competition, and sales? pfft! Who needs ?em? But what about return on investment? You?d rather set your money on fire than make the effort to increase ROI!
This is the last part of the four-part series and we?re going to take one more shot at convincing you NOT do an Inbound Marketing Assessment.
If It Ain?t Broke, Don?t Track It.
Clearly you have enough money to simply sustain. You can pay your employees and the rent?why would you want to increase profits and track ROI? It?s not like there is a magic calculator out there to figure out ROI. But then again, you have no incentive for improvement. It?s business as usual.
Truth: No, it isn?t easy at all, but most things worth doing aren?t easy. Currently, 83% of marketers indicate that it is extremely (39%) or somewhat (44%) important for their team to prove ROI (Marketing Charts). It?s not always a good idea to jump on the bandwagon, but knowing your ROI can make a world of difference. If you have a higher ROI from social media campaigns than you have with paid search, you know where you should be directing more of your efforts. An Inbound Marketing Assessment can help as a stepping stone, revealing you weak spots in attraction, nurturing, conversion, and/or analytics.
It Was Great in 2002!
Surprise! A LOT of time has passed since then. In fact, items like iPhones were about 6 six years away from their release date and Facebook was?.well, unheard of. So, clearly your old marketing plan isn?t accounting for ?all of the latest? technology.
Truth: 83% of marketers indicate that social media is important for their business (Social Media Examiner). Of course, your marketing involves (or should involve) much more than social media but it does play a significant role. Even if you are tweeting, consider how much time is put into composing tweets, scheduling posts, replying to customers (satisfied and dissatisfied) and everything else you may do with social media. You are investing by paying someone?s salary to complete these tasks and you should be calculating ROI to decide what actions are worth the investment. Maybe it?s as simple as a lack of awareness when it comes to where time is allocated. An Inbound Marketing Assessment will create that awareness and help you determine your next move.
Everything is Fine.
No one wants to hear bad news. As far as you know, everything is peachy-keen. You are surrounded by constant smiles, unicorns and rainbows. An Inbound Marketing Assessment will only tell you something you don?t want to hear.
Truth: Just because you don?t see the train rolling down the tracks, doesn?t mean it?s going to miss you. It is much easier to take a hit (or dodge it) when you see it coming from a mile away. As many companies have learned the hard way, unanswered complaints can go viral, causing real damage to a company?s reputation. The opposite is also true: 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others (Forbes). If you don?t provide the outlet for feedback, your customers will still find a way to tell everyone else exactly how they feel, good or bad. Whether it is directly through your website or some other means, you should be watching for any responding to input from consumers.
Tracking and analytics can lead you toward a light at the end of the tunnel. Everything might be fine, just like you want to believe, but it?s always good to know what your current state.
Knowing your current state can help you to rest easy at night. Help yourself and stop basing your decisions on impulse and assumption. An Inbound Marketing Assessment takes the guess-work out of the equation! It could be that you are missing crucial elements in your marketing or maybe there are basic ideas you hadn?t even thought of to improve your run-of-the-mill website. You have the World Wide Web at your fingertips! Take the first step with an Inbound Marketing Assessment.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
Leave a ReplyWant to join the discussion?
Feel free to contribute!