You Have No Desire to Increase Sales
So you don?t care about your website performance and you definitely don?t bother watching the competition. You are comfortable with the status quo and have zero interest in any sort of increased profit.
In this four part series, find out why you should avoid an inbound marketing assessment and the risk of making more money.
Coasting is Perfectly Fine.
You have a website, it runs, people find it on occasion, and you?re just fine with that. You make enough money to keep your business running and?you don?t worry about much more. The holiday season is quickly approaching, though. Those wonderful employees of yours would like a nice little bonus and you?re such a great boss that you?d like to provide that for them! Your website that takes ZERO time and effort to manage will for sure bring in all the customers you?ll ever need!
Truth: You?re website doesn?t run very well and that traffic isn?t converting. A one second delay in your site speed can result in a 7% reduction in conversions (KISSmetrics). Since you decided you don?t care about your website, the traffic you are getting doesn?t matter because those visitors think your site sucks and they have no intention to stick around. If you decided to care, an inbound marketing assessment can tell you exactly why they got the impression that your site sucks and you can fix it.
I Already Have a Budget.
If you go the inbound marketing assessment route, find out where your flaws are, make the necessary changes, and increase your conversion rate. Sounds terrible, right? Especially, if you?ve made more sales and now you need more people. I?m sure you?re thinking that is way too much work for you and in no way could it be worth the extra effort.
Truth: Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates (Marketing Charts). With more sales coming from your website, you can hire someone to dedicate time to keep your website up to date and running smoothly. Currently, your website may only cater to those who know what they want and how much they want to spend, which means you?re missing out on a lot of potential sales. Only 25% of leads are legitimate and only 50% of leads are ready to buy (Gleanster Research). If your inbound marketing assessment tells you that your website is lacking in nurturing aspects, you need to make sure to add the necessary resources to inform and educate top-, middle-, and bottom-of-the-funnel customers.
You Enjoy the Status Quo.
As stated previously, you?re fine with coasting. Being a front runner in any industry is a lot of work and people notice everything you do?including your mistakes. In your mind, being a few steps behind industry leaders works just as well and whatever happens, happens.
Truth: There is a problem with ?status quo? digital marketing. There is a reason those which succeed at online search, also succeed in business. They rank better on Google, and present their product and they sell?a lot of it.
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages (HubSpot). With such a heavy reliance on search engines today, you achieve a mediocre position without working for it.
Every day, more pages are built and industry leaders continue to get better. In fact, 48% of marketers build a new landing page for each marketing campaign (MarketingSherpa). Your site is already behind and it won?t just magically get better.
If you?re behind, looking to keep you competitive advantage, or don?t know where you stand, take the Inbound Marketing Assessment. It is the first step to identifying your gaps in performance and closing them. The assessment is free and will only take a few moments of your time. What do you have to lose? Beyond more time?
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.