– Using a Pay-per-Click (PPC) agency can bolster your Inbound Marketing strategy to new heights. While the organic ranking of your page can take a while, you can put several Inbound Marketing strategies in play with a?PPC agency?as soon as possible.
A PPC agency can serve as an excellent partner in bolstering your organic ranking efforts. In addition to the actual conversions of customers, PPC advertising provides invaluable information about the effectiveness of your keywords.
1. A Highly Effective PPC Agency Doesn’t Choose Keywords
In search engine marketing, one of the biggest misnomers is the singular notion of a “keyword.” The more accurate term would be “key phrase,” which is more indicative of the phrases, research, selection, and running SEO and PPC campaigns.
Dealing with the key phrase or keyword section is often over complicated. However, the real selection process should begin by answering the simple question of “What type of product do I sell?” “What type of services do I offer?”
Keyword or key phrase analysis is a critical, and it is also mandatory. Long tail key phrases shouldn’t cost as much and are much more targeted. On the other hand, the more competitive keywords will be significantly more expensive.
2. A Highly Effective PPC Agency Uses Fresh Content
Just as fresh vegetables taste better, so does fresh content. The most effective PPC Agency ensures that everything that their audience digests is fresh and of the utmost quality.
Bolstered by powerful analytics, the most effective PPC agency discovers what doesn’t work and trashes that?content. Once successful content is found, it is tweaked for optimum performance.
Always ensure the content is relevant to the actual ad title. If not, your visitor may easily assume that they have reached the wrong page, which would cause them to leave.
3. A Highly Effective PPC Agency Knows Timing is Everything?
Knowing the best time to run an advertisement can have a gargantuan impact on the results of the campaign. Since this type of timing doesn’t come as an innate feature, most professionals learn from mistakes and practice.
Business that operate in multiple international companies have found that creating a separate campaign in each country is a very productive practice.
If your business is domestic, you can minimize the irrelevant clicks by setting up limits to show only in the United States.
Several of the different platforms offer customization and targeting options, such as zip code targeting. The ideal objective is to think like your target customer would and always read the?analytics.
4. A Highly Effective PPC Agency Always Begins With One Platform
Instead of trying to master all of platforms at one time, you should choose one to learn the ins and outs of one platform before moving on to the next. Considering the time and money factor of each platform, mastering one platform first will prove to be the most cost-effective solution.
5. A Highly Effective PPC Agency Understands the Importance of the Landing Page
One tip is to ensure that the same keywords that were used on the ad are identical to the ones that are used in the?landing page. This small tip will help to reduce your bounce rate and increase your conversion rate.
For more information on utilizing PPC for your business, check out our ebook:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital?marketing and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.