A Website Grader?Helps Improve Your Website’s Performance
– Are you worried that your website isn’t doing everything it should to help you attract Prospects that will become Customers? Have you ever wished there was an easy way to see and fix any shortcomings, so that it becomes a Conversion Machine? A website grader can help.
In effect, it’s all about Inbound Marketing. Inbound marketing solutions can draw Visitors to your website and turn them into Customers; a website grader helps you see what you need to accomplish that.
The Website Grader Analysis
You’re not mobile friendly
You’re missing out if a website grader analysis finds that your website isn’t mobile friendly. Today’s consumer is on the go. Your Prospects are on tablets, smart phones, and other mobile devices instead of desktops. 72% of consumers want websites to be mobile friendly, and most (67%) are more likely to buy or convert on a mobile site.
You need a blog
A website grader places so much importance on a blog because it makes you much more visible on the Internet. When you blog, you increase Internet traffic by as much as 55%, and may enjoy 70% more Leads.
Adding an RSS Feed
Set up your blog with an RSS (Really Simple Syndication) feed so that Customers can subscribe to it and receive new content? ? no need to visit your website.
Social sharing buttons on your blog let readers share your content on their own social networking sites. This can give you 149% more organic inbound links than if you don’t.
Search engine optimization
Search engine optimization has changed. While keyword analysis is still relevant, a website grader will show you that what’s most important these days is high-quality, fresh, new content, content that’s continuously created and truly worth reading so that your Visitors always have something to look forward to.
- Page titles
The page titles on your site shouldn’t have your business name in them. Why? Because 60% of organic links go to the first three organic search engine results, and none of which will have your business name in them. As the website grader will show, you should optimize page titles for organic search results instead.
It’s not enough to attract Visitors to your website. Those Visitors must become Leads. That happens when you nurture them. You can do this by:
- Providing opt-in offers to capture Leads
Visitors just fill out a form on your website to receive something valuable in return ? a free report or webinar, for example.
- Utilize marketing automation
Nurture Prospects that have visited your website and have opted-in to receive more information about what you have to offer. Customize communications to Prospects that, in turn, will help you determine which are quality Leads that can become Customers.
Conversion Architecture Encourages Content Consumption
Website conversion architecture facilitates user flow for content consumption. A truly optimized website will attract Visitors, engage and then capture Lead information. When the lead becomes a customer, further nurturing encourages conversion.
Use Analytics to Measure and Then Improve Marketing Practices
Measure the effectiveness of your marketing campaigns with analytics. Analytics will tell you what works and what doesn’t, what you can improve and what you should simply scrap.
Check out your website’s performance ? and improve sales ? Get your?Website Grader assessment.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.