Conversion Rate Optimization Specialist
Although it isn?t necessarily easy to start a blog post, the closing is definitely the harder part of the two. An abrupt ending gives a feeling of stark dissatisfaction, especially if you?ve managed to convey the pertinent message in the article body. The truth is, most people make it harder than it has to be ? especially when creating content for a business. As any conversion rate optimization specialist will recommend, close strong so that the rest of the article doesn?t seem flat.
Just because you don?t spend the bulk of the article selling anything, doesn?t mean you should forget a decisive call-to-action at the end; assuming one is warranted. Keeping in mind the various messages you may be trying to get across, the following tips should help see you through any post you want to write.
Keep It Short!
A conversion rate optimization specialist understands that the body of your blog post is why people want to read it. Furthermore, given that reading isn?t most peoples? favorite pastime ? especially in a society inundated with multimedia ? why prolong it with a lengthy conclusion? Title the final section ?Conclusion,? and use short, crisp sentences that strongly suggest an action based on the content you?ve just provided. Don?t start a new subject here and try to end it quickly.
A Summary Makes an Excellent Conclusion
This gives you a chance to touch on the salient points alone; your audience will appreciate the reminder. Plus, it makes it much easier on you, since you don?t have to think of anything new. Whether you employ bullet points or short sentences, your goal here is to solidify the reader?s take-away from the blog post.
Improving Your Bounce Rate
To do this one, you need to understand the power of having an analytics profile of your blog ? whether it?s the free Google option or an even more robust, paid analytics platform recommended by a conversion rate optimization specialist. Once you have a handle on the meaning of the metrics, the conclusion to your blog posts can consist of directing your readers to another, directly-relevant page of your website via anchor-text link.
It would take just several pages of this technique to see a steady improvement in the overall site bounce rate. This metric tells you whether your visitors are actually interacting with the site before they exit. It?s important to use this technique with your audience in mind, so that you continue to build trust; as such, only link to pages that help them.
Invite Participation with a Question
This is a more interactive option, and it is one of the best ways to add content to your website that?s based on the titular topic ? which is great for SEO. A lot of times, concluding with a good question can start pages full of expert responses, which further inform your audience. A page like this is a good one to re-purpose later, if your analytics show a significant amount of traffic to it.
Take the Free Inbound Marketing Assessment
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