Attorney Marketing – Websites, Content and More
– As the legal profession becomes more competitive, law firms face great pressure to develop new business. Whether you are a solo practitioner or a large law firm with many attorneys and practice areas, you probably have an attorney marketing program in place to attract new business.
If you are not satisfied with your attorney marketing program you should audit your program to determine where you need to implement or change tactics.
For example, you may employ online attorney marketing tactics such as a website, but it may not generate the quality or quantity of leads you desire. Your Inbound Marketing program may need to be evaluated to determine which areas need improvement. A well-constructed website can increase lead-gen and caseload.
Attorney Marketing Websites
Most law firms have websites, but they fail to generate results because they are not properly optimized?your target group cannot find you when they conduct a search.
Search engine optimization helps you attain maximum visibility by choosing keywords people use when looking for your services, ranking high for those keywords while integrating the ethical requirements necessary for attorney marketing.
You need ongoing attorney marketing SEO tactics to address search engine algorithms that are constantly changing.
The key to potential clients finding your website is to craft compelling Content that other people link to and share with their family, friends and business associates. As they promote your Content, exposure of your firm grows and you become an authority.
Targeted and educational Content supports your Visitors? needs, your attorney marketing efforts and helps you rank well for certain keywords.
The Content demonstrates your firm?s knowledge and proficiency to potential Clients looking for your legal skills and enhances your firm?s reputation. When you take the time to inform and educate your Visitors, it increase the chances of them contacting you when they are ready for legal services.
Social Media Presence Required
The 2012 Legal Marketing Survey Report by Avvo and LexBlog?reveals that putting aside referrals, most new business obtained by attorneys came mostly from online sources, such as websites and blogs. Here are the percentages gathered from 1,300 respondents to the survey:
- Search Engine Optimization (SEO) ?- 55%
- Social media – Facebook, LinkedIn, and YouTube Twitter ?- 21%
With a significant amount of conversation and decision making occurring on social networks, you need a social media strategy designed to introduce traffic and quality leads to your pipeline.
Convert Visitors into Leads
When your Content builds trust with the people who visit your website– your practice, they may be motivated to click on other information to learn more. They can obtain specific knowledge of a particular legal matter or your practice.
You must take advantage of the opportunity to convert them into potential clients with Calls-to-Action? embedded links to forms, landing pages or contact pages, which guide them through your website. Once you capture their contact information, you can get in touch with them, qualify their case and convert the lead into a client.
There can be a number of reasons why your current marketing program is not generating the Leads or Conversion rate you expect.
You can download the free white paper “Lead Generation for Lawyers” or Contact the HubSpot Certified experts at Marketing Matters Inbound to find out how our solutions can help solve your attorney marketing issues and lead-gen problems.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.