Inbound Marketing, Are You Doing It?
Just because it’s popular, however, does not mean it is widely understood. If you’re interested in?Inbound Marketing for your firm, but unsure about exactly what the process entails, then it is time to speak with the experts.
When developing a new attorney marketing strategy, or working to optimize one that is already in place, the first step is to take an Inbound Marketing Assessment.
So, what, exactly, is an Inbound Marketing Assessment?
Identifying How People Find Your Website
It is becoming increasingly rare for potential customers to find your company via some?traditional media?outlets?. In general, people now turn to the internet for that information. What some attorneys don’t understand, though, is that simply having a website is not enough. There is so much competition for clicks online that your website needs to be easily found, if it’s going to bring you clients.
An Inbound Marketing Assessment will review how customers find your site, whether your site is search engine-friendly, whether you use keywords and SEO best practices, your social media reach, and your use of buyer personas. If you don’t understand all of these things, don’t worry, an Inbound Marketing expert can explain them in simple terms, and show you how they’ll help your business.
Evaluating Lead Generation
Once you have a steady flow of traffic to your website, the next step is to evaluate how successful your site is in generating leads. There are many ways in which websites can generate leads, all of which are addressed in an Inbound Marketing Assessment. The keys to lead generation are conversion forms and Calls-to-Action (CTAs), which allow users to provide their email address in exchange for valuable content. Calls-to-Action throughout your site, encourage Vistors to further engage with your firm. These CTAs become even more effective with the integration of social media promotion.
One of the keys to conversion is to provide content of real value to Customers, and not just keyword-stuffed blandness. Quality content helps establish a relationship with the Customer, demonstrates legal expertise and ultimately leads to new Clients.
Lead Followup Review
One of the myths about Inbound Marketing is that it’s a totally hands-off process, so you can simply sit back and watch the leads pour in. Though Inbound Marketing is not as work-intensive as, say, cold-calling, there is still effort required. This is especially true when it comes to following up on Leads. For example, once someone chooses to fill out a conversion form on your site, you will need to provide them with valuable information in return. It’s always important to consider where the potential customer is on the sales cycle, so you know when to offer a gentle push, and when to go with the full-court press.
Inbound Marketing Analytics
The key to a successful Inbound Marketing presence is continued evolution. There are a host of ways to analyze the success of your Inbound Marketing campaigns, all of which can help you craft more successful attorney marketing practices. An Inbound Marketing Assessment will show you where your analysis practices are strong, and where they fall short, which will ultimately lead to increased success in the future.
When executed properly, Inbound Marketing is one of the most effective methods of attorney marketing. Though it may seem like a lot to take in at first, all you need to get started is an Inbound Marketing Assessment:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.