Eloqua is an ?old-timer? in the field of marketing automation software, having been around since 1999. In 2013, industry giant Oracle purchased the platform to augment their ?Marketing Cloud? suite. Nonetheless, when it comes to inbound marketing solutions, HubSpot is no slouch, either. Since its introduction in 2006, the platform has risen to #1 ranking […]
Pardot and HubSpot are the two highest ranked marketing automation software platforms as measured by customer satisfaction and market presence, according to G2 Crowd. Both of these inbound marketing solutions have been around for almost a decade, so they?re well-established and well-liked. Over time, however, their approaches to inbound marketing have diverged, so that now […]
HubSpot and Marketo are two of the best-known inbound marketing solutions available. Both companies were early entries into this arena, nearly ten years ago. They shrewdly perceived that inbound techniques and automation would become the future of marketing for businesses of all types and sizes. Today, there are numerous inbound marketing software options, so choosing […]
You’re a Webmaster, so you don’t have a lot of time. You have meetings to get to, code to write, and writers and designers to manage. Time is something you just can’t waste. That’s why this post is going to cut right to the chase and provide you with a cheat sheet for making any […]
It’s been said that content is king. If this is true, speed is queen. And you know what they say–happy wife, happy life. People might come to your website for the content, but if they have to wait to see it, they’ll be gone before you can say, “Give us nine more seconds of rendering […]
In case you have ever questioned the importance of website speed, vis-a-vis conversion rates, consider the following statistics, provided courtesy of statista: Americans spend nearly an hour-and-a-half on their smartphones every day. Americans spend just over an hour a day surfing the Internet on a personal computer. Last year, 196 million Americans made an online […]
Ah, the mobile device. In a technological blink of the eye, it changed everything in the e-commerce world. Online shopping was transformed from something some?people did every now and then?while sitting on their couches?in their pajamas to something seemingly everyone does whenever and wherever they want. In fact, so many people are using smartphones and […]
Much has been said online about search engine optimization, and the savvy marketer knows the importance of keywords and tags to ensure that a website ranks well in the search engines. Yet, sometimes you can do all you can to ensure that your site ranks well, only to find that people hit the site, and […]
How fast does your website load? How fast does it operate? If you are not aware of the impact of website speed on your website’s performance, you are likely losing potential customers. Loading time is a major reason why people abandon a page, so you need to address this problem to improve your profitability online. […]
How long does your website take to load? If the answer is longer than two seconds, your website speed is too slow. That’s right: Two seconds. That’s how much time nearly half of all Internet users expect it to take for websites to load, according to research conducted by Akamai and Gomez.com. Actually, the research […]