As the popularity of digital marketing has increased, business owners are often asked by their marketing agencies to deal with the issue of budget allotment. In many cases, with a company owner who has previously marketed their business almost entirely with traditional media, many questions are raised regarding the proper budget required to take advantage […]
In today?s business environment, online marketing is imperative. To achieve and sustain growth, you need to have a strong digital marketing strategy. Unfortunately, according to our?recent ?Digital Marketing Strategy Survey? conducted in partnership with?Ascend2, not having a defined and effective strategy is the greatest obstacle to success for 51% of B2B professionals. Defining your objectives […]
Just how important is it to have a digital marketing strategy? According to the 2015 Digital Marketing Strategy Survey, over half of marketers reported that the lack of an effective marketing strategy was the biggest obstacle to their success. But evidently just having a plan isn?t enough?the report also revealed that only 28 percent […]
First and foremost, what is WordPress? You?ve likely heard the name in relation to websites scattered throughout the World Wide Web, and associated it with some very high-traffic sites such as CNN.com and Time.com. WordPress is a content management system, and the platform on which these giants ? and millions more ? run. It is […]
Website Review Tool and Marketing Reports Refining your online marketing strategy is made?easier because of the depth of data available. Analytics allow?you understand what?s working, what isn?t, and how you can refine your approach based on proven results. The problem is, there are tons of metrics you can use to run reports.? Reports can show […]
Website Review Survey?and Content Marketing Metrics The true elegance of online marketing resides in the numbers. Through analytics, you?re able to dig deeply into data sets to determine your website?s effectiveness across social channels, market reach, and conversion rates. Through source numbers, you?re able to track your marketing efforts and easily redirect focus to the […]
Website Review Service and Social Media Social media success requires much more than placing share buttons on your website and posting content to various social networking sites. When you post content to a social platform, the competition is heavy. Twitter alone sees an average of 500 million tweets per day. An effective social media strategy […]
Less than a decade ago, the primary method of website review SEO used to monetize a website was Google Adsense. With the increasing effectiveness of Adwords, however, advertisers seem to be paying less for ads through Adsense, and website owners are looking for additional ways to increase their income. Ads Can Spell Trouble For too […]
Website Review Evaluation and Stock Photos One quick Google search for images leads you to a first page full of stock photo vendors. The truth is, many people find them useful, given the importance of images to break up the text on a Web page, as well as supplement the actual words. After all, a […]
Website Review Checklist and Analytics One item on your website review checklist should be to learn and understand some common terms used in marketing analytics. Analytics are a crucial component to effectively determine what?s working with your online marketing strategy, and what needs improvement. In the midst of analyzing your marketing, the last thing you […]