B2B Advertising Agency
The game of B2B advertising has changed.
As a premier B2B advertising agency, specialize in B2B advertising. Most clients we audit don’t account for the following dynamic in the B2B customer purchase path: The average customer completes more than half of the purchase decision-making process before engaging directly with a sales rep.
Today’s “prospects” (decision makers and influencers within an organization) are researching online rather than interacting with an actual person when making a decision. Your B2B advertising plan must address this and your B2B advertising agency must take this into consideration.
Inbound Marketing focuses on bringing these prospects through the sales funnel by Attracting, Nurturing and Converting them into big business.
The Rise of the B2B Advertising Agency & Inbound Marketing
With the current state of B2B marketing changing, organizations begin to shift their focus to inbound marketing to address their web-based customer engagement, lead generation and conversion. Has your B2B advertising agency kept up with these customer trends?
B2B clients are adopting new models that integrate the traditional sales process with inbound marketing benchmarks. Revenue and sales maintain their utmost importance in the traditional business model; however they now go hand-in-hand with proper inbound marketing strategy.