We?are a B2B Advertising Agency whose digital strategy helps clients generate qualified leads, sales and ultimately growth.
In today’s environment where inter-departmental budgets, analytics, and communication are imperative we provide a roadmap and success pathway for your business to grow and thrive.
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As a premier B2B advertising agency, specialize in B2B advertising. Most clients we audit don’t account for the following dynamic in the B2B customer purchase path: The average customer completes more than half of the purchase decision-making process before engaging directly with a sales rep.
Today’s ?prospects? (decision makers and influencers within an organization) are researching online?rather than interacting with an actual person when making a decision. Your B2B advertising plan must address this and your B2B advertising agency must take this into consideration.
Inbound Marketing focuses on bringing these prospects through the sales funnel by Attracting, Nurturing and Converting them into big business.
With the current state of B2B marketing changing, organizations begin to shift their focus to inbound marketing to address their web-based customer engagement, lead generation and conversion. Has your B2B advertising agency kept up with these customer trends?
B2B clients are adopting new models that integrate the traditional sales process with inbound marketing benchmarks. Revenue and sales maintain their utmost importance in the traditional business model; however they now go hand-in-hand with proper inbound marketing strategy.
The role of the?B2B Advertising Agency?has quickly expanded from landing page, content, literature and media production to now include user interface and site design, information architecture, strategic workflows.
To accommodate this change, B2b Advertising Agencies like Marketing Matters Inbound, focus on analyzing online behavior and content consumption to strategize and execute specific inbound campaigns that successfully draw visitors down the funnel.
A great Inbound Content Strategy:
Marketing Matters Inbound is a B2B Advertising Agency that specializes in providing inbound marketing solutions. We develop and activate B2B inbound strategies that focus on the key areas of:
B2B Organizations utilizing inbound marketing strategy and working with a qualified B2B Advertising Agency?experience a substantial increase in volume of qualified web leads, sales and revenues.
