B2B Lead Generation
The path to better conversions
Onsite and online Workflows are pre-planned conversion paths that include automation. When used as part of a B2B Conversion Machine, Workflow design and implementation improves:
- Prospect Follow-up
- Prospect Engagement
- Conversion Rates from Prospect to Customer
Time & Money
B2B Lead Generation: Long Decision Time.
B2B clients don’t overlook revenue and sales, but compared to B2C, the average purchase is higher and the decision process may be months or even years. So why do so many overlook strategic B2B lead generation tools like workflows?
Connect & Nurture
The art of B2B lead generation.
Of course, your organization must Attract. You can generate quality leads with a strong Inbound Content Strategy that utilizes paid advertising, SEO and social media marketing.
Attraction of Prospects is necessary before Workflows can be implemented. Workflow design, however, will include Attraction into the equation since each Workflow needs a highly defined point of entry before data can be captured and the automated Workflow turned on.
At Marketing Matters Inbound, we design Workflows to create a comfortable, natural prospect migration towards a purchase. We create these Workflow paths based on individual online habits and content consumption. Ideally, Workflows will work for you 24/7, with no vacation, no sick days, no HR benefits and with no complaints. Shall we continue?
Workflows create conversion paths. In B2B Lead Generation, this conversion doesn’t replace the need for a sales team. Rather, it provides more prospect intelligence for your sales team. Prospect segmentation and automated follow up (where humans often fail) creates value and top of mind awareness. We can connect and integrate Workflows into Salesforce.
Workflows as part of B2B lead generation create suggestive sales based on clients’ past behaviors. Once you have some history with your customers, you can utilize that knowledge to more accurately predict and prepare for what they would want to do next. Your existing customer base should be one of your most treasured sources of business growth. Treat them that way and reap big dividends.