Using Analytics to Measure & Re-tool
Set Parameters to Inspect What You Expect.
We write online Brand Development Strategy & Customer Conversion Paths by measuring and analyzing the following:
Baseline Metrics for Brand Development Strategy
Paid audits and assessments are valuable because they’re much more in-depth. For a robust set of actionable analytics, perform an Einstein Inbound Assessment, an SEO Audit and/or PPC review.
Website Metrics for Brand Development Strategy
An Inbound Marketing Assessment is the first step in determining online brand development strategy. Are you e-commerce? B2B? Selling SaaS? A non-profit?
Each organization has unique consumers. This calls for unique, connected conversion paths. From Google AdWords campaigns to Google Analytics, connect the dots by establishing a baseline of your online strengths and weaknesses.
Conversion Metrics for Brand Development Strategy
We connect Hubspot analytics software to our clients’ websites. Depending on the need and sophistication level, we often connect SalesForce with Hubspot as part of client online brand development. We’re a Certified Hubspot Partner. Our clients rock!
Google Suite for Brand Development Strategy
What can we say? Google rules, and they have a great tool set that can help determine brand development based on what consumers are searching for. Keyword Strategy is, by definition, strategy developed based on consumer needs.
Social Footprint for Brand Development Strategy
Customers dictate impressions. Customers create reviews. Your customers ARE your brand. Therefore, your brand development strategy should include brand monitoring and reputation management. Whew! That’s a lot. Sounds like you may need some professional help!
Online Brand Development Strategy
Marketing Meets Sales & Operations
We offer custom analysis for a set project fee. We offer ongoing analytics reporting for our retainer clients.
Re-cap of components in developing an effective Online Strategy.
Online Attraction Media Audits (PPC, Content)
- Einstein Inbound Assessment
- Website Analytics
- Social Media Footprint
- Connections Between Traditional & Digital Media
- Reputation Management
Contact Us to learn more.
Or, give us a ring at 314.442.4444 if you’d like to chat about your specific needs.