An 8-Step Process for Inbound Marketing System
There?s more to building an Internet Marketing System than just having a friend of a friend ?re-do? your website. Way more. Inbound Marketing isn?t about putting up a cheap new website. In fact, it’s the opposite. It’s an investment. An investment in your marketing, in your company and in your future.
“Create a System. Not a Splash.”
Having a website that is designed using Inbound Best Practices is essential to your success. Best Practices say “Create a system. Not a Splash.” ?At least, that’s what I say. Building an Internet Marketing System that is a true Inbound Marketing Conversion Machine is a very deliberate approach to re-engineering every aspect of your overall business internet communications so you can:
An 8-Step Process to Inbound Marketing
Here are eight steps to developing a strong Internet Marketing System using an Inbound Marketing Conversion Machine.
This assumes you know about Conversion Machines. Your?Website is the engine. Your?Content is the fuel. Each piece of your content presentation and content usage exponentially connects & reacts with each. Houston! We have combustion and ultimately Conversion.? If your website doesn?t turn visitors into leads, leads into prospects and prospect into customers, it isn?t converting.? It?s just an expensive electronic brochure. You need a different kind of combustion for that. A match.
So, Here’s the 8 Steps to Building an Internet Marketing System
1. Goal Setting, Planning and Strategy Always a good practice, with Inbound it?s absolutely mandatory.? As a certified HubSpot Partner, we don?t even start without a a Strategic Plan.? We need to know what you expect to accomplish and how you plan on doing it.
2. Develop Content
With Inbound, Content is King (same as Google).? Everything else relies on the information you convey and how you present that information to the variety of people interacting with your Internet Marketing System.For Inbound to work you automation software (that’s HubSpotO) run by intelligent, critical thinkers (that’s you and me). From this formula, your essential Keyword Strategy and the SEO Enrichment will enrich all your communications.
Blogging, Smart Email Marketing, and Social Media are examples of mandatory communication tools that interact within your Internet Marketing System to create the qualified traffic of people interested in what you offer.Your expertise is one of your most important assets.? These tools allow you to consistently reach more and more people by leveraging that expertise, earning trust and ultimately creating conversions.
4. Conversion Tactics
Calls-to-Action (CTAs), Landing Pages, and downloadable informational assets are the tools used to convert visitors to your website into followers, creating engagement and ultimately more business.? By learning the best place and manner to implement these tactics, you can increase your conversion rates exponentially.
Automation driven by smart strategy manages your online workflows so that you can implement the following:? Lead Nurturing Lead Segmentation Lead Scoring. Smart Lists are used to track activity and nurture prospects along the sales funnel process, reacting to actions taken by specific visitors with automatically generated information and suggestions targeted specifically to them.
6. Competitor Assessment
Know how you stand on the internet compared to your competition. ?Perform an audit or an assessment that includes a competitor overview. We have one?here.? Be aware of the keywords for which your competitors are ranking higher than you are.? Assess their strengths but more importantly, their weaknesses.? Learn how to use your Conversion Machine to overcome perceived advantages you think your competitors may have.
7. Analytics and Measurement
Measure everything.? Find out what is working and what is not.? Know if you are hitting your goals and objectives.? If you are, celebrate!? If you aren?t, use real data to re-engineer your effort
Your best source of business is from a growing base of delighted customers.? This can come in the form of repeat business or a constant flow of referrals.? Leaving this important tactic to chance and available time is not acceptable. That is, if you want to achieve superior profit results.
Build an Internet Marketing System… and Smile.
A deliberate automated strategy is necessary to create champions for your cause who are delighted to tell anyone and everyone about you. Be aware of the keywords for which your competitors are ranking higher than you are.? Assess their strengths but more importantly, their weaknesses.? Learn how to use your Conversion Machine to overcome perceived advantages you think your competitors may have.
To see how your current website stacks up, use our FREE Website Grader. Or don’t.