Can Your Business Benefit From Inbound Marketing Software?

Business Has Changed & Inbound Marketing Software Soothes Babies?

Inbound Marketing Software soothes the baby

– The business world we all once knew has changed drastically in recent years. It can be argued, that Inbound Marketing is one of the most innovative tactics since the Internet was created.

The world has become louder, full of companies shouting at customers to ?buy here!? and constantly insisting, ?we?re better!? or ?we?re cheaper!?.

In response, customers have become akin to giant toddlers; they shove their fingers in their ears and stop listening.

Today, companies must let customers find them. How else do you placate a giant, angry,?toddler other than making him think that calming down was his idea?

Soothing the Baby

Inbound Marketing is a complicated?art that?requires a precise mixture of tactics. Luckily, Inbound Marketing Software can help you successfully navigate this new business landscape.?Many companies think they can go in alone, but pulling together a Content Strategy, tracking data?and?turning it all into one digestible report??That?s?no easy task. Many companies find themselves wasting a serious amount of time and money and never see a return on investment.

The Benefits of Inbound Marketing Software:

?Attract Qualified Prospects

Driving traffic to your website is one thing, but driving?the right traffic?is?entirely different. Inbound Marketing Software will help you piece together the many tools that make up a holistic Inbound Marketing strategy?that gets Visitors to your site who are most likely to turn into paying Customers.

Capture Information

Once you get Visitors, how can you capture the information you need to turn them into real leads? With a Call-To-Action (CTA). Your Inbound Marketing Software helps you create and manage landing pages and track CTAs that will encourage Visitors to give you the information you need. The software goes one step further by then giving you insight into landing page and CTA performance so you can see what?s working and what?s not.

Convert Leads to Customers

Do you have the knowledge required to create and carry out an effective email marketing campaign? Do you have any visibility into your emails once you send them out? Inbound Marketing Software helps close the deal with email marketing campaigns specifically designed to convert and analytics that give you measurable results and insight into what happened to that email after you hit ?send?.

Analyze and Improve

Metrics matter. The right Inbound Marketing software will make reporting fast and easy, all in a language you can understand. Reporting should be the least time consuming part of your day, Inbound Marketing Software helps you get back to your critical business tasks.

Inbound Marketing Software Solutions,?How Do You Choose?

Look for a marketing software solution, such as?HubSpot, that helps you attract qualified Visitors, capture Leads, and convert Leads into Customers. Beware, not all software is easy to use or written in a language you will understand!

Other Inbound Marketing Software?may have the functionality you need, but is designed and written for those who are more technologically savvy.

Cost and value is another thing to consider.?HubSpot?has become the go-to solution for companies of any size. Why? Because the software solution and the?HubSpot?Certified Partner community behind it offers users more bang for their buck. Sure,?Marketo?and?Pardot?are both decent solutions, but they are much more expensive than?HubSpot?and do not provide the same level of value.?Why would you pay more for something when you can get the same functionality (and more) at a better price?

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.