What Your PPC Agency Should Know About Inbound Marketing
-Organic page rankings are wonderful, but they take a significant amount of time to develop. Utilizing PPC (pay-per-click) advertising, your business can quickly establish a website which attracts Visitors, brings you Lead, develops Prospects and creates Customers. But, to implement PPC advertising effectively your business needs to have some PPC know how. This is where a seasoned PPC Agency, which understands the nuances of Inbound Marketing, comes in.
Hold the phone (for just a second) – What is Inbound Marketing?
Great question. Inbound Marketing transforms your website into a Conversion Machine. Unlike the days of cold calling, it brings Prospects and Customers to you. By creating a website which is valuable to your target audience and search engine optimized (SEO), you’ll have the dynamic combination to be found through Google searches.
3 Ways to Tell Your PPC Agency Knows Inbound Marketing
Your PPC Agency Is a Hubspot Certified Partner
What is Hubspot? It is the leading Inbound Marketing software that combines the power of:
- Social Media
- Email Marketing
- Landing Page Development
Not only does Hubspot allow you to attract Visitors, it helps your business convert them into Customers. It gives you easy to use tools for creating a conversation, developing successful Calls-To-Action and utilizing best Practices.
To become a Hubspot Certified Partner, your PPC Agency must have proven their mastery of Inbound Marketing passing an extensive certification exam.
Your PPC Agency Provides An Inbound Marketing Assessment
Developing an Inbound Marketing Strategy that’s successful requires a lot more than just slapping together a few software tools and sending you on your merry way. It takes planning. You need to know where your business currently is, so you can discover the most effective route for getting where you want to be. And, it all begins with an Inbound Marketing Assessment.
An Inbound Marketing Assessment measures:
- Customer Attraction
- Current Communication
- Current Conversion Rate
This allows you and your PPC Agency to know how you are currently performing, what is working and what isn’t working. It lets you determine your current return on investment (ROI), compare your website with your competitors and discover any workflow gaps you may have.
In short, an Inbound Marketing Assessment is the first step to creating a successful Inbound Marketing website.
Your PPC Agency Offers Inbound Marketing Solutions
While creating a solid foundation is fantastic and developing a plan is wonderful, the end goal is more sales and a better bottom line. You want a PPC Agency which not only helps you understand where you want to go, but one which helps you get there with Inbound Marketing Solutions that attract, nurture, convert and re-engage.
Beyond PPC advertising, these solutions include:
- SEO Optimization – Ensuring your website text is both search engine and user friendly.
- Social Media Integration – Helping your business maximize its exposure and maintain consistent branding.
- Traditional Advertising Mediums – Keeping you relevant no matter where your customers are.
- Website Creation – Ensuring your website is functional across multiple mediums and provides a user friendly experience.
- Content Strategy and Creation – Maintaining content your visitors will find valuable and relevant.
- Email Campaigns – Maintaining contact to develop long-term relationships.
- Analytics – Allowing you to analyze your success and make adjustments as necessary.
Does your PPC Agency know Inbound Marketing? Do you have additional questions about PPC advertising or Inbound Marketing? Questions are always a good thing. Contact us or discover more on our website.
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.