Enterprise Inbound Marketing: A CTA Map Serving the World (Not Just Chicago)
What Your Enterprise Inbound Marketing Expert Should Be Telling You About CTA Maps
While the Chicago Transit Authority helps move Chicagoans from Point A to Point B, a CTA Map in the Enterprise Inbound Marketing world is a different (and more effective) ball of wax.
CTA ? Call-To-Action ? is your website visitors pre-set path to becoming Customers.
Designing your website around a well thought out CTA Map turns it into a conversion machine. Why? Because rather than just slapping up some information and a “Buy Here” button, a CTA Map creates a blueprint for how users will move through your site.
This creates a simple navigation process. It lets you nurture Prospects. It allows you to engage them. It builds relationships with them. And, it transforms your website into an Inbound Marketing Conversion Machine. When you properly use a CTA Map it will help you:
Enterprise Inbound Marketing Helps You: Attract and Educate
Typically, there are several ways to enter your site (aka points of entry). And typically, there are also several paths a Visitor can take to become a Customer. But, if your site is hard to navigate and throws up roadblocks, your Visitors are likely to click away. You are likely to lose Leads. A CTA Map streamlines the path from entry to Conversion, removing roadblocks and adding enticing information that attracts Visitors to learn more.
Enterprise Inbound Marketing Helps You: Nurture and Engage
While you may be focused on the sale, the most effective websites put their wants and needs on the back burner. Rather, they put the consumers first. Enterprise Inbound Marketing succeeds when your CTA Map nurtures and engages your Visitors with useful information, encouraging them to explore your site.
Enterprise Inbound Marketing Helps You: Convert
Because good CTA Maps present Visitors with a clear, unobstructed path, they allow you to quickly and easily convert Visitors into Conversions. Putting aside your own wants and needs has never felt so good, huh?
Enterprise Inbound Marketing Helps You: Re-Engage
There is no one easier to sell to than a satisfied customer. CTA Maps go beyond the first sale and embraces your customers for life. They provide the re-engagement that develops repeat sales and fosters long-term relationships.
CTA Maps Are Unobtrusive To Visitors
Unlike a road map with clear, continuous lines you can trace with your hand, a CTA Map is an unobtrusive natural progression. It?s not an in-your-face, buy this, buy this, buy this kind of marketing.
Rather, CTA Maps lay out a natural progression for your Visitors. Your Enterprise Inbound Marketing Expert should know, best practices for the CTA Map include:
- Imagery that Attracts and Compels Visitors -?An image is worth a thousand words, especially when it comes to engaging Visitors on your website. Good graphics intrigue Visitors, communicate your brand and encourage them to learn more.
- Clearly Demonstrated Value -?Getting Visitors interested is one thing, showing them why they should be Customers is a totally different ball game. And, if you don?t have the latter, you?ll fall flat on your face. Your Enterprise Inbound Marketing Expert should help you clearly communicate what product or service you provide and why it is valuable.
- Action Oriented Language – Your Enterprise Inbound Marketing Expert should help you create clear calls-to-action that create urgency in your Visitors and prompt them to act. To maximize the effectiveness of these Calls-To-Action, they should be tailored to your target audience.
For more information on Calls-to-Action:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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