Enterprise Inbound Marketing: Building a Brand Personality
Brand Personality is a Key Component of Enterprise Inbound Marketing
–?Enterprise Inbound Marketing is the house where you can grow a successful and profitable business. Brand personality is your living room, which is a vital part of any home. When your Visitors come to your house, your business, you want them to understand who you are.
The first step, to obtaining recognition of who you are and what you have to offer, is establishing a Brand Personality that they will remember.
What is Your Brand Personality
If you don’t know, then you need to think about creating an Enterprise Inbound Marketing Strategy, and begin working on establishing a Brand Personality.
Your Brand Personality is how your Customers will relate to your business, on an emotional level. Think of it this way: You want your Customers to relate to you, depending on what you are offering.
If your business is banking, you want your Customers to trust you. If your business is education, you want your Customers to see you as an authority and mentor.
You Need to Understand Your Customer
If your Customers are mainly other business entities, your Brand Personality should include a unique Enterprise Inbound Marketing strategy that has a business to business focus.
If your Customers are consumers, you will need an Inbound Marketing Solution that helps you build a Brand Personality that speaks to your Visitors.
Establishing Your Brand Personality
There are a number of ways to establish your Brand Personality. An?Enterprise Inbound Marketing firm can help you figure out the best approach, but here are a few examples:
Imagine your business is a car. What kind of car would best personify your company? A Porsche would draw the interest of Visitors who like speed, handling, and image. A Volvo would draw the Customers who like safety. A Land Rover would be suitable to adventurers and outdoorsy people. If you are marketing outdoor products, you would want your Customers to relate to you in a similar way as they would relate to a Land Rover.
What animal would best relate to your business? Do you want to personify the power and spirit of a horse. Or, the gentleness of a lamb?
What archetype best describes your business? Do you want your Customers to relate to your business as a caregiver, a sage, or a rebel?
People relate to Companies and Products by giving them human personality traits. For example, if Nike was a person, their attributes would be someone who cares about exercise, comfort, and quality; and, someone who is spirited, athletic, and energetic.
Turning Visitors Into Customers
You not only want to attract Visitors, you want to Convert them into Customers. Enterprise Inbound Marketing is the very best approach to attracting and Converting Visitors to your website. Brand Personality is a small, but vital, step in the process.
Statistically Speaking: For 2013
Companies that use attributes of Enterprise Inbound Marketing: 60%
Marketing Agencies that use Enterprise Inbound Marketing: 73%
Companies that cater to other businesses: 65%
Companies that cater to consumers: 46%
CEOs who verify they use Enterprise Inbound Marketing: 41%
Companies using Inbound Marketing to some degree, along with overall marketing goals: 81%
Your Branding Personality and Enterprise Inbound Marketing
You don’t want a website that gives the feel of a caregiver and a Branding Personality that says you are a rebel.
It is extremely important that your business has continuity in all areas of your Enterprise Inbound Marketing and Brand image.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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