CMOs of large companies are seeking solutions for their sales and marketing challenges. They are on the hunt for digital strategies and seek a modern approach to achieve marketing ROI.
Big Companies?Have Big Challenges.
A CMO’s?biggest challenges lie in:
- ROI Accountability
Enterprise Inbound Marketing is a combination of strategies and tools used specifically to solve these large-scale problems.
An emphasis has been placed on the creation and distribution of relevant, engaging content to target personas through digital marketing channels.
Targeting personas at each stage of the sales cycle enhances the customer experience while gathering data and analytics.
Enterprise inbound marketing strategy improves lead generation and helps nurture leads through the funnel. It also increases the chance of a sale and re-purchase.
Theory and Practice
Enterprise Inbound Marketing is the theory and practice of aligning content to increase?lead gen and lead nurturing. It also offers a view of the customer lifecycle and enables sales to react in real-time.
Integrating these three components allows CMOs the ability to optimize their marketing budgets and ROI. Big Companies can:
- Increase traffic and leads through persona development, targeting and content
- Increase leads and conversion rates through optimized content and lead gen
- Increase MQLs and reduce cost-per-lead through lead nurturing and marketing automation
- Utilize Big Data, improve sales & revenue through Sales-Marketing alignment and closed loop marketing
Big companies seeking big solutions can benefit from marketing automation software. A HubSpot certified partner, like Marketing Matters Inbound, can provide these solutions and show immediate results.
Contact us for a free HubSpot demo or an audit of your current digital marketing strategy.