Groundhog Day is Here… Are You Stuck On a Loop?
If you didn?t pick up on that, it?s famous words from the movie Groundhog Day! You know, the one where Bill Murray is trapped in Punxsutawney, PA and must relive the same day over and over again. Well, long story short, once he was trapped, his life became a living hell. Oh yeah, did I mention?he had to listen to Sonny and Cher each day?hell!
Anyway. You may not realize it, but you might be living the plot to Groundhog Day ? everyday freakin? day. Yes, you! So don?t freak, relax. Here are 4 signs that your marketing is stuck in a recurring loop.
The same thing: What?s the difference between ad agency x and ad agency z? Absolutely nothing! They both will simply make a new media plan using some of the old same stations and local talent! Just like Ned Ryerson, it?s a new day?same pitch?with the same results. Creep him out or just punch him?both worked.
The same call: As a responsible manager, you keep in close contact with your ad
agency. But, after a while, your weekly calls start to turn into a snoozefest of the same items week in and week out?seriously how long can you talk about that design project? If your calls are like ?I Got You Babe??run. Did I mention how terrible that song is?
The same of control feeling: The worst part of Phil Connors day? Knowing what was going to happen. So,
instead of taking it another day, Phil just stole lil ol?
Punxsutawney Phil and drove off a cliff. If you can predict terrible marketing results?what are you waiting for?
NOTE: We are not saying drive off a cliff.
Just end it now: Marketing should be fun?and you should be excited to discuss new ideas and review past performance! If either of these make you want to bathe with the toaster?well?it might be time to call real help.
Yes, that?s me!
Sometimes it feels like nothing really changes in marketing, it?s just varying degrees of the same thing. If you are on this website, you have probably run across the words ?Inbound Marketing.? For traditional marketers, this concept would will probably cause a massive mental meltdown.
If you think about it, all media channels like radio, TV and newspapers, were all created to sell advertisements! What a thought? So, as a business owner or marketer, you are paying just for people to read your tiny message. But now what? What do they do next?
That?s where your marketing is getting suck! No, new creative will not help. No, a new placement will not help. You need to put your money where the customer lives?online. And give your Prospect a place to go where information lives! Read more here!
No, that is not me!
Well, you are well ahead of the curve. But, take it from us though. Inbound Marketing is the future of things. In the future, all website visits will be customized to the Prospect’s preferences and geared towards a conversion path to a purchase.
Still think you are good. It won?t hurt you, learn more about Inbound Marketing:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.