How Good is Your Website? A Web Grader Will Tell You
Increase Your Website Attraction Power With a Good Web Grader
-Businesses view success as an increase in their Customer base. Most businesses today use a Company website with content that describes their services or products with no Content Marketing strategy. A good Content Marketing Firm can assess your website using a web grader and other tools to provide Solutions to build success in turning website Visitors into Customers.
Turning Your Website Into a Website Conversion Machine
A successful Website Conversion Machine will convert Visitors from leads to Customers. This is accomplished by having proper conversion architecture throughout your website. The best way to assess if your website is meeting your sales needs is to use a free online web grader. This free web grader tool can evaluate the strengths and weaknesses of your website based on the process of guiding Visitors to becoming Customers.
Using a Web Grader To Identify Website gaps
A web grader can judge a website based on content, flow, calls-to-action, an attractive landing page, and overall user experience. A web grader will help you see where the gaps are in your web content to help you improve your online presence and attract more consumers. A Website Grader will evaluate on a scale of 100, making it easy to understand how your website fares. In addition, many will compare your website to other similar and popular websites, allowing you to see how you are performing versus your competition.
An attractive website for online marketing is crucial to your online presence. Many companies have a strong showing online using SEO/SEM strategies, social media, paid searches, referrals, and traditional media marketing and events. Keeping up with current strategies can be time consuming, which is where a web grader can help. A web grader can measure your digital IQ based on these criteria:
? Marketing strategies
? Website goals
? Inbound marketing efforts
? Rate of consumer conversion
The flow of using a website is called a purchase funnel, or the journey Visitors take from awareness to purchase. A website conversion assessment will look at your website efficiency at each stage of that funnel, from the top where Visitors are researching, to the bottom, where they become customers. Most websites are weak or lacking in the middle, where consumers are most likely to make their decision. This is where having a successful landing page is critical.
Digging Deeper With an Inbound Marketing Assessment
Although grading your website can be insightful on the surface, getting a deeper introspection into the inner workings of your sales flow is a more complex process. This is where an Inbound Marketing Assessment comes in handy. As a deeper process, this tool can evaluate for multiple gaps in the inbound marketing process of your website:
? Search Engine Optimization (SEO)
? Inbound efforts
? Marketing goals
? Search Engine Marketing (SEM)
Content Strategy and Marketing Solutions
There are many steps your marketing department can take to improve the strength of your website and boost consumer conversions to Customers. The Inbound Marketing process of attraction, nurturing, conversion, and re-engagement, can help make your website a Conversion Machine and easily turn Visitors into Customers.
? Paid Searches
? SEO/SEM Strategies
? Social Media
? Traditional Marketing: TV, Radio, Live Events
? Website Builds
? Content Strategy
? Content Creation
? Call-To-Action Maps
? Landing Pages
? Workflow and Smart Lists
? Email Campaigns
? Analytics and Metrics
These Strategies will yield marketing?Solutions?and will set you on a path to an increase in consumer attraction, Conversion, and sales.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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