What is Marketing Automation Software?
– Marketing automation software refers to platforms designed to streamline Inbound Marketing tactics to increase leads and conversions. The goal of marketing automation, according to HubSpot?is:
“to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”
To explain in more detail, automation software takes the content you have created, and amplifies it to your website visitors and email prospects. The automation software is not designed to replace human interactions with leads, but to assist you and streamline processes. Marketing automation, software like Hubspot, can help with tasks including:
- Social Media
- Search Engine Optimization
- Email Marketing
- Landing Pages
- Closed Loop Analytics
- Marketing Automation
Why Do I Need Marketing Automation Software?
Marketing automation software is designed to target your Visitors at all stages of the funnel. By targeting specific customer needs at all funnel stages through website conversion architecture, you can turn your online presence into a conversion machine and?increase your Inbound Marketing success.
Automation is worked into your overall content strategy to represent your company with the best and most tailored content outreach possible. By developing a detailed content calendar tailored to your target personas, you won’t miss any call-to-action or get sidelined by missed deadlines.
But isn’t Automation Bad?
Yes and no. Automating a process without a clear intent and design can lead to spam email campaigns. Spamming unwanted emails can create penalties associated with your email or ISP and turn away customers. Automation software can actually prevent these penalties because you are able to target only the intended audiences. Additionally, the automation process allows you to more easily honor any opt-out requests. Proper marketing automation software will be an asset to your business, by helping to eliminate human error not human oversight.
How do I Choose the Right Marketing Automation Software?
It’s important to find the right content marketing firm. Reputable organizations will be Hubspot Certified also. Hubspot Certified Partners are trained and verified in their abilities to employ marketing automation software. These Inbound Marketing Firms understand the nuances of simply using a dashboard, and capitalizing on this information to create the conversions you are looking for. Marketing automation software can be integrated into businesses, and your dashboard can be customized to the specific needs of your organization.
Whatever you needs are, there is an Inbound Marketing Solution that is right for you. Learn more about Marketing Automation Software:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.