How to Choose a B2B Advertising Agency

It’s About Finding The Right B2B Advertising Agency For Your Business

B2B Advertising Agency | Keys-Having a professional B2B Advertising Agency help your business with marketing is as necessary as leaving your house with your car keys. While you could make your way without either, chances are – you won’t get far.

But like choosing your car, selecting the right Agency isn’t as simple as drawing a name from the top Google search. (In all that’s holy, please, please, PLEASE do not just Google “Top B2B Advertising Agency.” Every time a business does that a little bit of us dies.)

Like any good business decision, selecting the right B2B Advertising Agency takes time and effort. It requires you to consider your goals and do your due diligence. These tips will help you and your business get started.

Factors To Consider When Selecting The Right B2B Advertising Agency:

When Selecting The Right B2B Advertising Agency: Find That Fit

First things first – the right B2B Advertising Agency isn’t the “best firm” with the biggest clients and splashiest presentation. Nor is it the one with the cheapest price. It’s the right one for your business at this time.

When Selecting The Right B2B Advertising Agency: Define Your Goals

Finding the right fit for your business, requires defining your goals. Be as specific as possible. Does your business want a B2B Advertising Agency that will:

  • Develop a strong online presence and transform your website into a Conversion Machine?
  • Use Inbound Marketing to develop Leads?
  • Insert strong Call-To-Actions to turn Prospects into Customers?
When Selecting The Right B2B Advertising Agency: Consider Their Entire Portfolio

Sounds like a “Duh” statement, doesn’t it? It is not. Don’t just look at their online portfolio. Any bonehead with a computer can stumble into a few good ads or marketing ideas.

Rather, ask to see a broad sample of their work. Look for a consistent pattern of authenticity, strong point of view, and original approaches.

When Selecting The Right B2B Advertising Agency: Evaluate Their Content Strategy

Similar to evaluating their entire portfolio, take a close look at their Content Strategy (or Strategies). While a Content Strategy might not be as complicated as nuclear physics, it’s vital for your success.

The right agency will present Content Strategies with clear goals and paths to accomplishing them.

When Selecting The Right B2B Advertising Agency: Consider Their Style

What kind of persona do you want your business to have? Do you want to be human and witty? Are you staunchly academic and serious? Different agencies have different shticks.

Make sure the agency you’re considering demonstrates the kind of persona you want to portray.

When Selecting The Right B2B Advertising Agency: Look For Push Back

While you do not want to fight your B2B Advertising Agency every step of the way, you also don’t want a partner you’ll have to guide. You are hiring a firm to be a professional. That means they’ll have ideas and recommendations.

Sometimes, those ideas won’t be perfectly inline with your own. That’s not a bad thing. It forces you outside your comfort zone.

When Selecting The Right B2B Advertising Agency: Consider How Successful They Are At SEO Optimization

Search Engine Optimization (SEO) is not just a current fad. It is essential to your online presence. You want to consider B2B Advertising Agencies which will optimize your website and increase your search rank.

Why? Because you want Prospects to find you easily. On the other hand, maybe you have too much business and don’t want to grow. In which case, you don’t need advertising help and just wasted your time reading this post.









Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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