Finding an Inbound Marketing Agency that Fits Your Needs
-Not all Inbound Marketing Agencies are the same nor do they offer the same services. What’s worse is that clients don’t always know exactly what type of services they need. This leads to frustration and the inability to find the right Inbound Marketing Agency. The following are some of the services an Inbound Marketing Agency offers to potential clients:
- Paid search.
- Social media.
- Traditional media.
- Website building.
- Content strategy.
- Content creation.
- Website building.
- CTA maps.
- Landing pages.
- Email campaigns.
- Workflow and Smart Lists.
Therefore, you need to do your homework. It’s how you get results. Research each Inbound Marketing Agency you’re interested in hiring. Look at their backgrounds and answer these questions:
- Do they have an impressive portfolio?
- Do current and former clients give rave reviews?
- Does it specialize in the services you want?
Your goal is to make sure the agency practices what it preaches. Also, it is way to eliminate some agencies that may have what you are looking for, but don’t have the reputation of getting things done.
Understand What Makes an Inbound Marketing Agency Proficient
There are four keys to understanding what makes an agency proficient. The first is traffic generation, which involves Visitors going to your website. Lead generation is another key that an agency should be proficient in completing. This refers to the agency being able to convert these interested Visitors and gauge this interest in your products and/or service into sales.
The third key shows that these people are doing more than becoming fans of your product, they make repeat purchases. The last service entails gathering and using analytical data to optimize web content to generate more leads.
Look at each Inbound Agency’s Website
If they are going to help you, the agency should show how it helps itself. Looking at an agency’s website does two things:
- Gives you more knowledge about Inbound Marketing.
- Shows you how well the agency markets itself.
Inbound Marketing is all about generating goodwill and credibility with potential and existing customers by educating them about your industry and product and/or service. Look at what the agency has on its website. It should include a mix of videos, e-books and webinars.
Search for a blog post. Is it getting updated regularly? This doesn’t mean it is updated every day, but at least twice a week. Blogs are the meat of Inbound Marketing because it keeps Visitors engaged and interested in your company. If the agency isn’t doing this for itself, how likely will they do it for a paying client?
Using a multi-channel approach is vital to successful Inbound Marketing. So try to find the agency on social media. Look at the number of followers it has, how often it posts, and if the information it shares appeals to you. Would you follow or like the agency?
An Inbound Marketing Agency is a vital link between you and new/existing customers. You’ll get the results you’re looking for if you do your research and know what you want an Inbound Marketing Agency to do for you. Hiring an agency takes a lot of time and effort. However, it is worth the time. If you need more help deciding, check out our Inbound Marketing Solutions.
Or, just contact us and see if we’re a fit:
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.