Enact an Inbound Marketing Strategy that Makes You Stand Out
– Inbound Marketing works. Unfortunately for your business, everyone knows it, so in order for Inbound Marketing to work for you, you need to implement a stellar Inbound Marketing Strategy that will allow your business to stand out. How you can do this might be confusing. To simplify the process, we are going to show you what steps you should take to execute a successful Inbound Marketing campaign.
Make sure that you have a cross-channel foundation
Inbound Marketing includes multi-channel marketing (using multiple points of access/communication to fuel a singular marketing campaign). If you stop there, however, then you are making a big marketing mistake. A multi-channel marketing plan can get complex; this complexity can result in confusion.
Confusion in a marketing plan can create mixed messaging, poor messaging and improper targeting — in some cases, this can actually hurt your ability to generate leads. In order to avoid such confusion, you need to unify all elements of your marketing plan, thereby transforming your multi-channel marketing plan into a cross-channel one.
No element of your Inbound Marketing Strategy will work if you cannot get people to look at them. You already know that in-your-face outbound marketing tactics yield little success (why else would you be looking for ways to refine your Inbound Marketing Strategy?). Search engine optimization (SEO) is the best way to bring people to your resources on their terms. Once you’ve done this, all you have to do is have the right Content to deliver (discussed below).
Be prepared to communicate on a human level via social media
Having a social network account with a lot of followers is just the beginning. If you’re not using this to your advantage, it is a waste. You need to leverage this resource by connecting with your followers on a human level. For example, if a customer has a complaint, be sure to solve it publicly via the same social network; this will make the customer happy and increase your consumer goodwill — which as you know, organically generates sales Leads.
Decide where you want to go with your blog posts
You have likely heard that blogging is critical to an Inbound Marketing Strategy, but it is important that you understand the type of informative/entertaining Content that your industry’s consumers are drawn to before you start writing. SEO-based traffic is great, but if qualified Leads are leaving before you have a chance to close due to uninteresting content, it is a waste. Finding out what controversial issues, common questions, topics of interest your consumers are attracted to is a great place to start.
Understand that Content doesn’t end with blogging
Blog posts are not the only form of Content that you need to kick-start your Inbound Marketing Strategy. The Content on your other pages matter as well. Landing pages, for example, are critical ways to bring people to your page via a myriad of searches.
Proceed with caution when paying per click
Pay per click (PPC) marketing is a useful element of an Inbound Marketing Strategy. However, many companies make the mistake of thinking that PPC marketing provides an opportunity to pay their way out of having to do the work required for a successful Inbound Marketing Strategy. However, the benefits of PPC are real when done in tandem with other Inbound Tactics.
These are just a few of the components of a successful Inbound Marketing Strategy. To learn more about what steps your business needs to take to enhance your Inbound Marketing Strategy, take our Inbound Marketing assessment:
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, PPC campaigns and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.