How to Improve Your Website: Designing to Convert
How to Improve Your Website to Increase Conversion
-If your website was designed before August 2012, it’s probably lacking some design elements that can maximize your Conversion rates. There are a number of design elements your website needs in order for it to become a Conversion Machine. An experienced Inbound Marketing Firm well versed in these elements can show you how to improve your website to enhance your conversion rate.
Five Design Elements to Transform Your Website Into a Conversion Machine
Whether you’re designing a homepage, landing page, or a product page, your website design should:
- have robust calls-to-action (CTA)
- create flow
- decrease friction
- use visuals wisely
- build trust
These elements engage your customer, and without them, your customer will quickly bounce from your site. Here are five design elements highlighting how to improve your website design to turn your website into a Conversion Machine.
Robust Call-to-Actions (CTA)
Robust calls-to-action let your Visitors know instantly what they’re expected to do. Here’s how to improve your website using?robust CTAs.
- Encapsulate your CTAs into another object such as a circle. This distinguishes it from other elements.
- Use a CTA map?to reduce roadblocks on your Visitors’ conversion path.
- Apply complementary and contrasting colors to your CTAs to grab your Visitor’s attention and direct them where to go.
Directional clues allow your Visitor to flow right to your conversion goal. As you think of how to improve your website with directional clues keep these thoughts in mind:
- Use arrows to point at your conversion goal.
- Use a model’s eyes to point at your product or conversion goal.
Decrease Page Friction
Awesome visuals can create a unique ambiance, but they can distract your Visitor from hitting your Conversion goal. Visuals can also slow loading time of your website causing your Visitor to bounce before your site loads. Econsultancy?reported that 40 percent of people will bounce from a page if it takes more than three seconds to load. Here are a few ideas?that show you how to improve your website with friction reduction.
- Place landing page forms above the fold.
- Remove CTAs from your landing page.
- Create short lead-generation forms.
Wisely Use Visuals?
Obviously, using visuals reduces friction. Applying a clear visual format creates a user-friendly experience and highlights the value of your offer. When thinking of how to improve your website using visuals, clearly layout your headlines, graphics, copy, and forms.
Applying social proof to your website builds trust. Social proof comes from the age old idea that generally, people will assimilate to the actions of other people when it’s assumed those actions are correct.
When your visitor sees 10 thousand people “like” your page, your visitor will typically “like” your page. Your visitor trusts that those 10 thousand people are acting correctly. Understanding how to improve your website with social proof can enhance your Conversion Rate goals.
Ways you can apply social proof to your website design include:
- Placing the number of people who subscribe to your blog next to your blog subscription CTA.
- Placing testimonials on your landing page.
- Placing testimonials on your CTAs. For instance, include a Twitter shout-out under your CTA of your product.
These five elements do not exhaust the list of design ideas that can turn your website into a Conversion Machine. However, they put you on the right path when considering how to improve your website and how to increase your Conversion Rate.
If you’re interested in allowing Marketing Matters Inbound show you how to improve your website in order to increase your conversion rate, contact us today, or download this complimentary eBook:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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