How to Integrate Inbound Marketing Into Lawyer Marketing Efforts

Law Firms Are No Exception When it Comes to Inbound Marketing

35% of law firms have seen losses in their market share

– Marketing is essential when it comes to running a business in today?s world, and law firms are no exception.

Without the right lawyer marketing efforts, law firms may find themselves in dire need of clients, which is an even more frightening prospect in today?s economy. As Lexis Nexis reports:

• 35% of law firms have seen losses in their market share.
• 33% of clients have dropped at least one law firm in the last year, and in-house counsel terminates 2 long-term firms every year on average.
• Client satisfaction overall is at a four-year low.

How can the legal profession best integrate an Inbound Marketing Strategy into their existing lawyer marketing efforts for better results?

What Is Inbound Marketing?

So how does Inbound Marketing work? Before discussing how transforming your site into a Conversion Machine can improve your lawyer marketing strategy overall, it?s necessary to understand just how the concept of Inbound Marketing differs from outbound marketing.

• Outbound marketing is the old way of doing things. For the most part, this meant spending gobs of money on fancy billboards or pricey TV spots at certain times of day to (hopefully) reach a particular target audience. This still has its place in the overall marketing mix, however;
• Inbound Marketing focuses on attracting clients who need your services, almost before they come looking for you. So the most effective way to build your business is by making sure that they can find you when that day comes.

Although specifics will vary, most lawyer marketing efforts revolve around search engine optimization (SEO). This is the practice of ensuring that search engines recognize your website as highly relevant to certain search terms; the right lawyer marketing strategy will help make sure your firm comes up in the top search results. Developing a comprehensive Inbound Marketing Plan is the best way to accomplish this goal.

Inbound Lawyer Marketing Strategies: Embracing Social Media

With millions of websites out there in cyberspace, how can you make sure that Visitors see your site? There are a few different Inbound Marketing Solutions that help law firms develop a more robust online presence, but social media has proven to be one of the most effective for lawyer marketing.

If you think Facebook is for teenagers and Twitter is for celebrity gossip, you?re definitely missing out on the possibilities that social media has to offer lawyer marketing. Take a look at some of these statistics from HubSpot?s 2013 State of Inbound Marketing Report:

• 74% of Inbound Marketers say that their Facebook platform is one of their key Lead Generation sources, while 27% say that social media has become increasingly vital to their company?s traffic over the previous six months.
• 27% of online time among users in the United States is spent visiting social media platforms. Social media also accounts for 15% of online time accessed via mobile devices.
• The Leads produced via social media number almost twice those gathered from traditional outbound marketing methods like direct mail, PPC, telemarketing or trade shows.
• On average, social media Conversion rates are 13% higher.
• Company Facebook pages that receive over 1000 ?likes? also see approximately 1400 Visitors daily.

And if those numbers aren’t enough to convince you, here?s the statistic that just might be the most telling when it comes to lawyer marketing:

• 46% of online consumers report that they rely on social media when making a purchasing decision.

Social media is relevant not just for Inbound Marketing Best Practices, but for simply running a business. Go big with your lawyer marketing, or go home.

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.