How to Integrate Inbound Marketing Strategies into Your 2014 Marketing Plan
Utilizing Inbound Marketing Strategies Can Increase Your Bottom-Line
– Inbound Marketing is one of those buzz terms. It gets thrown around as casually as ?bacon makes everything better.? And while we all agree both terms are there for good reason, that doesn?t mean we always know how they fit into our plans.
When it comes to Inbound Marketing Strategies for your business, there aren?t pre-measure recipes. Your business is unique. But, there are ideas and proven techniques which can help you attract Visitors, engage Prospects, grow your Customer base and ultimately increase your bottom-line.
Creating strong Inbound Marketing Strategies begins with three main components:
- Digital Brand Alignment
- An Inbound Marketing Strategy
- A Packed Toolbox of Inbound Marketing Solutions
By using Inbound Marketing Best Practices, you can turn your website into a Conversion Machine. It all begins with a little understanding.
Inbound Marketing Strategies: Digital Brand Alignment
In the “Customer first” world of social media and digital technology, selling has become the black sheep of the business world. Marketing is focused on putting the Customer first. Customer Service is often pushed to the back of the bus, as it?s not seen as a moneymaker. Each department has its own goals to meet. And, this leads to misalignment.
Inbound Marketing Strategies are successful when your company?s overall goal is the same as each department. This is the first step to creating a Digital Brand Alignment that?s a Conversion Machine.
One of the primary factors of successfully aligning your business is sharing goal-based data. Tracking metrics such as how efficient the marketing department is in handing off leads to the sales department and the quality of customer reviews can help your business determine how it?s doing.
Inbound Marketing Strategies: Actually Having an Inbound Marketing Strategy
This sounds like a ?duh? statement, but all too often business fail to create a solid Inbound Marketing Strategy. It?s all fine and dandy to say, ?We want our business to make more money from its web Conversions.? Who doesn?t want that?
But without a defined outline in place, making this dream a reality is a lot like trying to hit a target in the dark. Inbound Marketing Strategies are based on two main factors:
- A Content Strategy
- A Call-to-Action Map
Inbound Marketing Strategies: Content Strategy
Your Customers have a need. You have a solution.
Your Content Strategy is how you tell that story. It dictates how you educated, engage, encourage and embrace your online Visitors.
Inbound Marketing Strategies: Call-to-Action Map
The Call-to-Action Map creates a clear path for Visitors to become Prospects and transform into Customers.
It?s the path you create for your website which guides Visitors, through visual and written cues, to your desired result.
Inbound Marketing Strategies: A Packed Toolbox of Solutions
Tools matter. There are no ifs, ands or buts about it. Whether they are physical or mental tools, without the appropriate tools the chance of your business? success severely diminishes.
When it comes to Inbound Marketing Strategies, your toolbox is both physical and mental. On the physical side you need:
- A Well-Designed Website
- Strong Social Media Presence
- An Email Platform
- Analytics Capturing Software
- Great Search Engine Optimization
On the mental side you need:
- Great Content
- Aligned Goals
- A Clearly Defined Workflow
All of these tools help you create an Inbound Marketing Strategy which doesn?t just interest Prospects but converts them into Customers. That?s ultimately your goal ? make more Sales and increase your bottom-line – because buzz terms become buzz terms for a reason.
It doesn?t matter if they have to do with bacon or Inbound Marketing.
If your company needs digital help, take our free assessment. We will pinpoint any areas of your Inbound Marketing Strategy that are in need of improvement:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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