HubSpot’s Website Grader: What Can It Do for Your Website?

What is the Website Grader?

The Website Grader Measures 5 Things

– If you want to know how well your website helps you with your overall Inbound Marketing campaign and if it is effectively designed to drive Visitors to your site, the Website Grader can provide valuable information.

The Website Grader addresses five key points of a website that is aimed at converting Visitors to Customers. In addition, it provides an overall rating so you can see at a glance how your website is working.

Mobile
Lead generation
SEO
Social Media
Blogging

At first glance, the Website Grader report is very basic. It tells you how many items you need to work on in each category. Once you click on a category, you can find more details. The report also provides information on why each category is important for your website, and it tells you what it is looking for on your website. This information helps you to know exactly what you need to do to improve your score if you want to gain more Leads.

The Website Grader also tells you what you have done right with your website to make it more effective as part of your Inbound Marketing Strategy. For instance, do you have landing pages that are designed to generate Leads? While many websites were designed as information architecture, not many of them are created for website Conversion Architecture. They may provide information on their pages, but that information doesn’t convert Prospects into Customers. It may be a poor Call To Action or a lack of analytics tools to measure your marketing efforts.

What the Website Grader is Looking For

It only takes a few minutes for the Website Grader to review your website, but it comes up with a wealth of information. Here are some of the items it is looking for that will make your site a more effective part of your Content Strategy.

• Is your website optimized for mobile?
• Does your website have landing pages?
• Are the page descriptions unique?
• Do you have a Facebook business page that links to your website?
• Do you have a blog or RSS feed and do you have social media buttons attached to make it easy for others to share?

The Website Grader gives you valuable information on each of these and many other checklist items to help you understand their importance and how they can help you increase traffic so you will have more Visitors. However, these items take it a step further by converting your Visitors into Leads and turning your Leads into Customers. For instance, according to Google’s own Adwords blog, 67% of consumers are more likely to buy from a site that is optimized from mobile and 74% will go back to that site in the future.

The HubSpot report, State of Inbound Marketing in 2013, says that social media and SEO drive more Leads at 14% each. This shows why the Website Grader can be an invaluable tool for any business using its website to generate more sales. The Website Grader looks at the most important marketing avenues in use today to compare how your website stacks up against the competition.

Today, a website that is not optimized for Inbound Marketing will not attract the intended audience or generate Leads. It’s no longer enough to provide information on a website; businesses must know how to create a website that attracts the right Visitors and then converts them with the right tools. Get your website graded today with the Website Grader and begin improving your Inbound Marketing Strategy.

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.