Inbound Content Strategy: Encourage the Sale
Your Inbound Content Strategy Needs To Encourage Sales To Convert Customers
– Making the sale. Sealing the deal. Converting the Prospect. No matter what term you use, the ultimate goal of your Inbound Content Strategy is the same ? turning your website into a Conversion Machine.
Unless you have an extremely generous benefactor and they like?throwing money down the drain, you are in business to make money by selling your product and/or service. As you create your Inbound Content Strategy, it is important to never lose sight of this goal.
Why? Because it is the driving force behind creating an Inbound Content Strategy in the first place.
Your Inbound Content Strategy is your road map to success. It is designed around four integral components known as the four ?Es.?
Each of these four components relies upon one another to transform your Visitors into Prospects and convert them into Customers. It is the winning combination which drives sales and increases your bottom line. Sounds pretty good, right?
It also sounds pretty easy. But, creating this kind of Conversion Machine success is not as simple as wishing it to be so. Like any aspect of your business, it requires you to understand the decisions you are making and how they affect your overall strategy.
Inbound Content Strategy Encouragement Breakdown
Inbound Content Strategy: Call-To-Action Map
Blueprints are not just for building solid houses. They are also essential when it comes to creating an Inbound Content Strategy which will turn your website into a Conversion Machine.
In the Internet world this blueprint is better known as a Call-to-Action Map. It is the diagrammed funnel which guides visitors from all of your website?s entry points to their ultimate purchase.
Rather than send a Visitor on a wild goose chase, a Call-to-Action map creates a seamless flow.
Inbound Content Strategy: Collecting Leads
Not all of your Visitors will be ready to make a purchase the first time they visit your website. And, that is okay. You probably do not spend your money without some thought and consideration either.
But, do not just let them leave. Gather their contact information. These Visitors are your Leads. These are the individuals who have a need. They are the ones you want to engage and encourage. They are your Prospects.
Inbound Content Strategy: The Ask
For many ?The Ask? conjures up images of greasy haired used car salesmen. Take that picture and chuck it out the window. When you create an Inbound Content Strategy with the four ?Es,? there is nothing shady about making an ask.
With an Inbound Content Strategy, you have acknowledged your Visitors problem. You have shown them that you offer a solution. ?The Ask? is an invitation to take that solution.
You are not trying to push a product or service on Prospects who do not need them. You are presenting a valuable option. You are asking them to help themselves by buying in.
Inbound Content Strategy: Celebrate The Sale
When it comes to your Inbound Content Strategy, celebrating the sale does not mean patting yourself on the back or doing a happy jig in the corner. While on occasion this kind of self-congratulation may provide you and your colleagues some much needed positive reinforcement, this sale celebration is a bit more Customer focused.
Celebrating the sale sets your Customer up to become a repeat Customer. It reminds them that they made the right decision in purchasing your product or service. And, it encourages them to make the same good decision again.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
Leave a ReplyWant to join the discussion?
Feel free to contribute!