Inbound Content Strategy: How to Create Better Web Content

Good, Better, Best – Creating Consumable Content

inbound content strategy

Don’t sweep your content under the rug!

– The Internet is constantly saturated with content that goes unseen and unnoticed. Creating fresh Content is hard enough, and to have it swept under the rug to never be read by anyone is certainly aggravating and yields no ROI. So, what is the key to becoming more visible to potential visitors who are searching the web for your product or service?

Original Content

It all starts with original Content. On one end, you’re trying to stay relevant and compete for attention, on the other, you’re battling for getting ideas out first. Consistently producing original Content helps your website gain traffic and rise in the search engine rankings.

However, your Content needs direction, so why not guide it with a thorough Inbound Content Strategy. During the process of constructing your Inbound Content Strategy, plan on integrating the four E?s of content marketing into the material you will be writing and take full advantage of turning your website into a conversion machine.

The four Es of Content Marketing:

Visitors are divided into four stages based on their needs.

  • Educate
  • Engage
  • Encourage
  • Embrace

Great Content meets these needs at each stage and funnels them down to a conversion or ?purchase?.?Whoever visits your website should find relative Content and it will increase the chance of a conversion. [Four Es Video]

The Conversion

So, you?re coming up with all this Content, but not enough people are reading it. How do you get a browser to turn into a reader?

According to, it?s a strong headline.

80% of people will read your headline, but only 20% of those people will read the rest of your content.

inbound content strategy

Hopefully you’re content isn’t about a disaster, but it is certainly eye-catching

Without a strong, compelling headline your Inbound Content Strategy is practically nonexistent. In an ever-changing and fast-paced world with short attention spans, your Inbound Content Strategy needs to make a quick impression on the fickle users searching for information. The difference between a great and mediocre headline can be the ?make-or-break? for getting visitors to your website.

Some of the best Content, when done correctly, gives Visitor?s a sense of how to apply the information they are receiving. You?re not degrading the reader by telling them what to do or how to do it, but rather assuring them that they know the best way to use the material given to them. Content that contains instant actionable material can be a vital part to the success of your website and can get the gears turning in your conversion machine.

In order for your Inbound Content Strategy to be successful, it should contain web content that is relevant and interesting to prospective customers. Above all else, it should be easy to digest.

If you would like to learn more about Inbound Content Strategy and other creative ideas on content, download our free eBook today:

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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