In this day and age, information is just a couple keystrokes away. Consumer search habits give us keen insight into their needs & concerns. An Inbound Content Strategy opens the door for real customer conversations. Interested? Sure you are. Who isn’t?
Take a moment and click the button below to download our sample content strategy plan.
With Conversion Machines, content is King. Content Strategy is the throne content sits on.
Create content fit for a king. Rich content. Because rich content attracts and nurtures customers.
How? Go beyond one dimensional content found on most websites. Create 3-D content.
3-D content is part of any good content strategy. 3-D content is:
2-D content is flat & boring.
3-D content is relevant. It’s contextual. It’s timely. So, it’s consumed by the user.
Both. But start with your prospective customers first. Why?
Great content fulfills a prospect’s needs. Content is consumed when it answers a customer’s questions. Guess what?
That’s exactly what search engines like. Google and others reward great content. And great content begins with Inbound Content Strategy.
More importantly, great content that’s organized properly is what causes conversions.
Content should address the following:
Because your Content addresses customers at the right place in the buying cycle:
Good content “speaks” to your prospects. It naturally leads interested visitors toward a purchase or conversion.
Good content creates customer conversations. And it causes conversions.
Here’s what a content strategy should have:
Inbound Content Strategy encourages lead nurturing.
Combine Inbound Content Strategy with a frictionless CTA MAP. Now you’ve got the plan for a?Conversion Machine!
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