Marketing needs to not only inform, but also convert. For much too long marketers have continued to push information to consumers aimlessly.
If you’re not meeting a REAL consumer need or solving a problem AND converting those prospects into REAL leads, then your marketing is what we’d call “old-school”.
Learn more with our 4 E’s of Content Marketing.
Understanding the different visitor stages is essential to conversion marketing.
Once you know and understand these stages, you can produce compelling content that engages visitors at every level and nurtures them into customers.
What are the visitor stages?
Each stage requires different, tailored content that appeals to the visitor. This content then provides a direct solution for that unique visitor’s stage.
Great content fulfills the visitor’s needs and more importantly it is what causes the desired conversions.
Conversion marketing is producing content that compels the visitor to take an action. The 4 Es break the visitor stages down:
Whoever visits your website should find relevant that will increase the chance of a conversion.
When considering inbound conversion marketing, remember that great content:
Now that is inbound conversion marketing strategy that works!
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