The 4 Es of Inbound Conversion Marketing
Content that Converts
Understanding the different visitor stages is essential to conversion marketing.
Once you know and understand these stages, you can produce compelling content that engages visitors at every level and nurtures them into customers.
What are the visitor stages?
Each stage requires different, tailored content that appeals to the visitor. This content then provides a direct solution for that unique visitor’s stage.
Great content fulfills the visitor’s needs and more importantly it is what causes the desired conversions.
Your Visitor Stage Breakdown
Relating to Content
Conversion marketing is producing content that compels the visitor to take an action. The 4 Es break the visitor stages down:
- Educate when they research
- Engage when they consider
- Encourage when they shop
- Embrace when they repurchase
Whoever visits your website should find relevant that will increase the chance of a conversion.
When considering inbound conversion marketing, remember that great content:
- Attracts visitors
- Converts visitors into leads
- Converts leads into customers
- Converts customers into promoter
Now that is inbound conversion marketing strategy that works!