They say “content is king.” Your content helps you to build authority, educate your readers and sell your products. Content also is vital to getting found online. Employing best practices when creating content (or in any online copywriting for that matter) works in your favor when it comes to SEO.? Perform an inbound marketing assessment on your site. Is your content strong? Do you write for your audience or are you still focusing?on keyword ratios for the search engines?
While Google keeps its search ranking criteria a secret, today creating well-written and correctly structured content can help you to achieve a higher search ranking. These five copywriting tips will optimize your content for search, keep your readers happy and informed, and improve your SEO ranking.
1. ?Write Naturally, Optimize For Search ? SEO content is so 2010! Nobody is reading it, not even the search engines. While no one is absolutely sure, everything points towards Google preferring natural writing to SEO.? Add to this that your content needs to convert. Write naturally for your audience, but use keywords wisely so the search crawlers can find you!
2. ?Forget Keyword Density, It?s Over! ? In the old days, keyword density probably played a factor in ranking? today, not so much. It?s important to use relevant keywords in your copy, but write naturally for your readers.? Perform an inbound marketing assessment. Is your content crammed with keywords? Stuffing keywords was never a good idea, but today it probably works against you. The takeaway, keep your content natural instead of reaching for a keyword ratio.
3. ?Use Related Keywords, Phrases and Grammatical Variations ? Today, search engines are more intuitive and?intelligent.? Google and others use Latent Semantic Indexing (LSI) to match search results to user intentions rather than being completely literal, as in the past. Synonyms, related keywords and phrases and grammatical variation makes your content more relevant without the need to stuff keywords. Plus, it’s?a great way to target different search queries.
4.?Anticipate Prospects? Questions ? If your target audience has questions about your product or service they?ll probably use them as search criteria. Provide content that answers potential questions relevantly and concisely.? Deliver credibility and they?ll visit your site. Do it better than your competitors and they?ll buy from you. Bonus, answering questions is a great way to take advantage of long tail keywords, naturally.
5.?Share Content To Get Noticed ? Sharing gets you inbound links and increased traffic. The more ?shares? the more relevant and popular your content?will seem to the search engines. Get your content out there on relevant forums, social media,?blogs etc. Make sure to make the social rounds with Google+, Facebook, Twitter, Instagram, LinkedIn etc.
Putting a content strategy and schedule in place is a great way to structure your?content for future development. Remember to write naturally, incorporate keywords relevantly and offer solutions to build credibility. If you?re not sure where to start, take the website for an?Inbound Marketing Assessment. We?ll review your website, check your content, grade your sight, and provide insight and recommendations to improve your process.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.