Not Getting Email Clicks? Let’s See What the Inbound Marketing Assessment Tells Us
If email isn?t a part of your regular marketing mix, it should be. If you are using email you?ve probably noticed that some links and CTAs engage recipients more than others. Email can be a powerful component of your marketing mix.? The key is to understand which links are effective at generating clicks and then refining your approach.
Understanding what causes engagement? (and what doesn?t) can be a powerful way to improve your overall marketing effectiveness. Giving your email an honest inbound marketing assessment can?help you determine if your optimizing this powerful marketing tool.
To help you check your work, let?s examine six types of links that have been proven to drive traffic and increase engagement that you should be including in your email outreach.
Email marketing can function as both a way to drive unique new traffic to your website and a means of leading prospects through your lead funnel. No matter how you employ email marketing, these six types of links are proven to improve reader engagement.
1. ?Direct Call-To-Action Link -?This is your primary outreach to your email recipients. It is a direct request for action to the reader and is the primary purpose of your email. If you are offering a whitepaper or hosting a webinar or other event, your CTA link should directly prompt them to download your information, or ?sign up now.?
2. ?Social Media Share -?These links enable recipients to share your email with their social network. If the email provides value they may want to let their friends, family and associates know about it. Providing a one click ?sharing? solution or button allows recipients to easily pass on your information to people beyond your immediate email list.
3. ?Social Media Follow -?If your recipients are happy with your offer, company, product or service they are likely to want to remain engaged and may be interesting in receiving more information or special offers. Make it easy for them by including links to your social media pages on FaceBook, LinkedIn, Instagram, and Google+.
4. ?Link Your Logo! -?Most companies include their logo somewhere in their email outreach. This not only lets readers know where the email originated, it can be a powerful engagement tool. Link your logo to your homepage, product page or about us page to increase clickthroughs.
5. ?Use a P.S. Link -?Marketing studies have shown that adding a post script (P.S.) to your email is a powerful driver.It stands out and draws your readers eye. Try using your P.S. as a primary CTA or as an introduction to a secondary offer.
6. ?Create A Plain?Text Version Of Your Email ? A plain-text version will strip away all of the graphics and HTML code from your emails. Many marketers feel this is a more personal approach and can often have higher clickthrough rates than HTML emails. Experiment and test your audience with a Plain-Text version of your email outreach.
These six link types can improve your reader engagement and increase your qualified leads.?Give your email an honest inbound marketing assessment. Are you using any of these six proven link types? Do you know what?s working and what isn?t? If you?re not sure where to start, or would like to learn more about how to make your email really pop, take the Inbound Marketing Assessment. It is an assessment based on digital attraction, nurturing, conversion and analytics. ?We’ll?can help you?to identify what?s working and?what isn?t, so you can?gain insight and refine your approach!
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.