Inbound Marketing Marks a New Era
-Website owners who want to maximize content development and engagement with Customers should consider hiring Inbound Marketing Companies with experience in attracting Traffic, Leads and Conversions. Inbound Marketing has become a popular buzz term in recent years because it works, not because it’s a fad.
The overuse of the term by both professionals and novices has clouded its definition and its effects. Understanding what it is and what it isn’t will be crucial in your step toward online success. Inbound Marketing is creating a new generation of bloggers and social media experts who are succeeding at reshaping marketing paradigms for business.
Inbound Marketing Companies find an audience for your website by building relevant content from keywords that define niches. One of the biggest misconceptions about Inbound Marketing is that there are short cuts to growing an audience. While it’s possible for a site to attract Traffic from traditional advertising, in order for users to become regular Visitors there must be an enormous quantity of fresh content to spark their interest.
This SEO content can take months to write unless you outsource the work. The danger of flooding your site with thin content spammed with keywords is that search engines will lower your rankings or remove the site from their index.
Permission Based Marketing
One of the elements that differentiates Inbound Marketing with Outbound Marketing is that Inbound seeks permission to engage with users while Outbound aggressively tries to get their attention through ‘interruptive’ techniques such as cold calling and television advertising. The Inbound approach uses attractive Content to bring users to your sales funnel that points toward landing pages. Your focus should prioritize Leads that respond to your calls-to-action.
You will build more meaningful Customer relationships if you narrow down your leads based on this understanding. Most Inbound Marketing Companies will tell you that blogs, like social media profiles, should avoid the aggressive hard-sell approach in favor to being more informative than persuasive. Ultimately, you will gain more trust this way.
Inbound Marketing Trends
Research indicates that Inbound Marketing Companies are helping sites skyrocket in popularity. Customers respond to blog frequency. Key research backs this up:
- HubSpot reported that 92 percent of bloggers have gained Customers by writing multiple blogs per day
- 61 percent of internet users in the world research products online and 44 percent of online shoppers start with search engines, according to Ipsosna
- Most of the time users are searching for organic links, as 80 percent of users skip over paid ads, according to SEngineLand.
Even though most businesses with blogs have not kept up with fresh content, blogs in the United States attract 25 billion page views per month, according to Bloggingdotorg.
One of the most fascinating stats is that business websites with over 400 web pages pull six times as many leads as sites with under 100 pages, according to HubSpot. Furthermore, both B2C and B2B sites who offer blogs generate many more monthly leads than those who don’t. Over 80 percent of online marketers believe social media is important, according to SMExaminer.
The Value of Inbound Marketing Companies
Not all Inbound Marketing Companies are created equal. Some are more innovative than others by offering free tools such as Website Grader, which helps you evaluate your website. Once you know what your site’s weaknesses are, you can focus on meaningful improvements. The reason Inbound Marketing is powerful is because it helps improve the user experience while helping you nurture qualified Leads at the same time.
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.