The Perfect Marketing Sundae: Hubspot Ice Cream with Salesforce Hot Fudge
-This is one of those Inbound Marketing Solutions that really tastes good!? Hubspot?s native integration of Salesforce allows you to serve up valuable lead information directly into the ice cream dish in front of your salespeople. Hubspot has made it fairly easy to do:
- Integration: SMarketing at its finest moment when Hubspot?s delicious marketing intelligence is poured all over your Salesforce.com account.
- Two-Directional Sync:? You get two spoons with this treat as Hubspot effortlessly syncs new and modified lead & contact records in both directions.
- Closed-Loop Reporting: You can see how your marketing efforts blend with your lead quality.
Inbound Marketing Solutions Sundae
You can get the scoop on this great Inbound Marketing Solutions feature if you have the Hubspot Professional or Enterprise level program and have the Salesforce Professional, Enterprise or Unlimited product. ?(You will not be able to integrate if you are only on the Hubspot Basic program or Salesforce Contact Manager or Group Editions.)? One layout is available in the Salesforce Professional Edition but in the Enterprise or Unlimited Salesforce Edition there are multiple layouts to choose from.
Inbound Marketing Solutions Smoothie
Hubspot first developed a Salesforce Connector in 2007. At that time, Hubspot?s software was required to ?know? a lot about Salesforce.com business logic in order to keep synchronization running smoothly.? Since that time Salesforce.com has released a platform that allows the Hubspot software to leverage the built in business logic of Salesforce.com. This improves the dynamic syncing capabilities of the integration package.? What all this means is that today the Hubspot-Salesforce sundae goes down smoother than ever with frictionless interaction between the two.
Inbound Marketing Solutions Sprinkles
So Sprinkle on your favorite treats. ?Syncing up between Hubspot and Salesforce is fully two-directional and fully automatic.? You get to control which leads are sent to Salesforce based on criteria you set (such as custom lead scores). ?So now you can coordinate marketing efforts with sales efforts. You can do it in real time or manually in batches. And, ?Hubspot keeps records in sync when changes are made.
The integration allows leveraging of any of your Salesforce information so you can segment your database, customize email messages, and even show different content to different prospects on your website. Yes, you can now serve up individualized calls-to-action and images.
Keep your sales team licking their lips with custom email notifications when leads take key actions on your website.? Nothing works better than when the interview is geared toward what you already know is someone?s favorite flavor.
Inbound Marketing Solutions Topping
Analytics are the topping on this Inbound Marketing Solutions treat. ?By tracking touch points as visitors navigate your website, discover what Marketing Tactics are giving you the highest quality leads. ?Those are the real cherries on top that move the leads further and further down the Sales Funnel eventually causing conversion into customers.
Inbound Marketing Solutions Second Helpings
By closing the loop, now that you know what Inbound Marketing Solutions are working, you can refine your overall content to get even better ROI results.? Each time you serve up another dish to your prospects, they will be getting just what they like because you have the data that tells you their favorite flavor.
The Hubspot-Salesforce Integration puts two favorite flavors in the same dish.? Armed with more relevant information, alignment between Sales and Marketing improves lead quality, increases conversion rates and improves ROI.? It?s a triple dip.
Want to know more about Inbound Marketing Solutions?
What is Hubspot? ?To Learn More, request a free demo:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.