Inbound Marketing Strategy: Connecting Your Brand With Consumers

Do You Have An Inbound Marketing Strategy That Connects? 

– Is your company website and internet marketing an overhead expense or an investment? If you’re only using the website as a virtual billboard for those who occasionally “drive by”, it’s an expense. If it’s a part of your overall Inbound Marketing Strategy, it’s an investment.

But, do you know the ROI for your web/internet marketing investment?  

Is that investment connecting your brand with consumers?

Your Brand Is a Sculpture

There are few among us who’ve NOT seen a photograph of Rodin’s sculpture, The Thinker. It has become Auguste Rodin’s brand. The pose is instantly recognizable.

Optimally, that’s what marketers and CEOs wish for their brands. Let your Brand be The Thinker.

Having a sound, Inbound Marketing Strategy involving your website is now an integral part of an overall brand marketing program.  The Content within your website becomes a magnet, drawing Target Market Visitors in. Further attract by matching their search to your product or service and while imprinting your brand in their minds.

The Right Tools to Create It

Inbound Marketing StrategyAlthough the Internet is only a teenager,

Hubspot has become one of the foremost authority’s on Inbound Marketing Strategy,

regularly conducting research on the rise of Content Marketing and its importance to Fortune 500 companies and small businesses. According to Hupspot’s statistical data, the importance of this marketing venue is destined to increase. In many cases, by using well-planned Inbound Marketing Strategy, companies have been able to connect their brand to consumers. This while still decreasing their outbound marketing budgets substantially.

Tracking Your ROI Through Content Marketing

Television advertising, magazine, newspaper and other print media can make a splash — but only temporarily. Your web content works for you on a continual basis.

When visitors view compelling content, they return repeatedly.

There’s a connection with the brand. If Content is well-produced and targeted to your audience, your website organically rises in search engine rankings. This makes your company’s web content increasingly important to your brand, your company’s growth and — ultimately — your profit line.

Content on the Run

With the upsurge of mobile devices, the public is no longer tethered to magazine/newspaper print subscriptions nor to the living room TV.

Traditional advertising dollars are being reassessed.

An Inbound Marketing Strategy gives you the ability to accurately track Leads and create an Inbound Content Strategy that more narrowly defines your Target Market. Instead of using the shotgun approach of standard advertising methods, you can have a two-way interaction with your Target Audience. That’s what we call “creating conversations.”

Conversion, Conversion and Conversion 

Developing a concise Inbound Marketing Strategy that captures Visitor contact information will also give you what you need to narrow and more sharply define your potential customers.

Your Inbound Marketing Strategy connects your brand to consumers…

…and creates Leads by enhancing your Conversion Rate. That’s where a professional Hubspot Certified Inbound Marketing Consultant can help, creating a Content Marketing Strategy which tracks what is working well …and what isn’t.

Keeping Current

Inbound Marketing StrategyYour website is fluid and easily changeable. Print and broadcast media is not.

Tracking your Inbound Marketing Strategy gives you far more control over costs and greater flexibility of your marketing dollars. By employing a professional Content Marketing Firm, you are better able to react to Prospects and Customers, keeping that brand connection flame burning brightly and turning more Leads into loyal, paying Customers.

It’s a Win/Win for You.

Better returns for your Inbound Marketing Strategy and greater growth for each marketing dollar spent.  In an Internet search for your product or service, if online users are not finding you, they’re finding your competition. Find out how your website stacks up.  Try our Inbound Marketing Website Assessment:




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  1. […] To understand how this works and to better answer the question ‘What is HubSpot?’, let’s examine Outbound vs Inbound Marketing. […]

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