Inbound Marketing Strategy: Fixing Common Website Problems is Key
The Bountiful Benefits of A Good Website
– Many businesses understand the importance of having a website. However, they may not realize the potential benefit of having a quality website as the heart of an Inbound Marketing Strategy.
A well run website can offer lower cost market expansion, increase sales both online and for physical locations, reach a more diversified market, and improve brand recognition, according to Web World. Reports in the eMarketer showed that e-commerce sales topped $1 trillion dollars in 2012 and growth continued at 18.3 percent growth through 2013.
But not every business is maximizing this growth potential through their Inbound Marketing Strategy. For a website to operate at its best, there are some key points that need to be addressed.
By fixing some of the most common website problems, businesses can see a greater improvement to their Inbound Marketing Strategy?and bottom line.?For many business owners, determining where their website needs help can be a challenge. Contacting a Conversion Optimization Consultant can help identify problems with an Inbound Marketing Strategy. Some of the issues that will be mentioned could be;
Poor Navigation ? If an online shopper reaches your page but can’t find their way around, it’s likely they won’t stay. Search Engine Land recommends that your site consider the following navigation tips for your site.
- Keep it consistent throughout the site
- Divide categories clearly
- Clickable links for all navigation
- Clearly title all navigation
- Have a search feature
Performance of Mobile Platform ? By the end of 2013 there will be more mobile phones than people on Earth and they are using those phones to shop, according to statistics on Digsby. Four out of five consumers are using their smartphones to shop. A successful business needs to tap into the rapidly growing market of mobile users by ensuring that their site is mobile device enabled, as well as considering creating a supplementary mobile app as part of their Inbound Marketing Strategy.
Bounce Rate and Lead-Generation ? With the world of commerce at their fingertips, your website needs to grab a consumer as soon as they hit your page or they will simply bounce to the next one. Increasing website conversion from a bouncer into a buyer requires tracking your site’s statistics and ensuring that when shoppers do stop, they also shop.
Conversion Architecture ? Turning shoppers into customers doesn’t just happen on its own. Creating a framework that easily allows shoppers to become customers requires an Inbound Marketing Strategy?that supports the five components of conversion architecture:
- A call-to-action map
- Well-designed landing pages
- 3-D content strategy
- Strategic workflows.
Running a successful website for a business can be challenging, especially for a business that is unfamiliar with Inbound Marketing best practices.
It is important to create an Inbound Marketing Strategy that combines all the necessary aspects that will attract Visitors, nurture Leads, encourage sales, and create repeat Customers.
It’s no longer enough to simply have a website with a number of keywords, instead it has become a major aspect to consumer marketing. It is essential for any business today to create an Inbound Marketing Strategy that includes tapping into today’s changing market.
For more information on building a better website, download our complimentary eBook:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.
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