Inbound Marketing Strategy: Top 5 “DO NOT MISS” at Inbound this Week

It’s consistently listed among the “don’t miss” for marketing professionals. Last year it drew more than 10,000 people from around the world. It features inspiring keynotes, more than 170 practical educational sessions, and countless networking opportunities.

It’s Inbound 2015, and this year it will be held Sept. 8–11 at the Boston Convention & Exhibition Center.

If you and members of your team are going (and your team should go if they’re responsible for inbound marketing strategy), you will want to attend these five “do not miss” sessions:

1. How Google Drives a Culture of Innovation, presented by Todd Rowe, Google’s managing director

Innovation might be one of the most overused buzz words of the year. But if there’s one company that truly understands what it means and how to inspire it among employees, it’s Google. Spend 45 minutes learning from a marketing professional who is responsible for one of the world’s fastest growing and most admired companies. This session is Thursday, Sept. 10, from 10:30 to 11:15 a.m.

2. Hacks, Tips & Tricks — How Buy Buttons are Reshaping eCommerce, present by Craig Miller, Shopify’s CMO

Inbound marketing changes like the weather in the Midwest, which means you have to be constantly changing your inbound marketing strategy. Craig Miller is at the tip of the spear when it comes to anticipating changes in eCommerce. He’ll tell you about how Shopify finds new ways to reach potential customers. He’ll talk about why buy buttons matter. He’ll even discuss discovery vs. search. And he’ll do it in a practical, actionable way. This session is Wednesday, Sept. 9 from 10:30 to 11:15 a.m.

3. How to Effectively Use Twitter to Elevate Your Marketing Strategy, presented by Michael Griffin, senior implementation specialist at HubSpot

Twitter has emerged as an incredibly powerful tool when it comes to your inbound marketing strategy, and HubSpot has figured out how to leverage it to engage customers and generate fresh leads. Sit back, take notes for less than an hour, and learn how your organization can do the same. This session is Wednesday, Sept. 9 from 12:45 to 1:40 p.m.

4. How the Smartest Companies are Using Big Data to Power Better Integrated Marketing and Communications, presented by Aaron Strout, president of WCG

WCG is one of the most well-respected, full-service agencies in the world because it takes a distinctly unconventional approach to, well, everything it does! And it uses the best analytics available. Big data is driving decisions at every level of all the smartest companies, and Aaron Strout has a seat at the table when those decisions are being made. He’s going to share real-world stories about the data, the decisions and what your organization can do to do the same. This session is Wednesday, Sept. 9 from 4:45 to 5:30 p.m.

5. Inbound 2015 Product Launch Deep Dive, presented by several big names in inbound marketing

What do you get at a session presented by Brian Lawrence, director of sales at HelloSign; Chris Neumann, chief product officer and founder of DataHero; Dillon Compton, product manager at HubSpot; and Elyse Meyer, president and founder of Prism Global Marketing Solutions?

A lot of great information about how product launches from HubSpot and your inbound marketing strategy, that’s what.

This is billed as a “deep dive” into the new products that are expected to be announced by Inbound 2015’s keynote speakers, who happen to include Brian Halligan and Dharmesh Shah, co-founders of HubSpot. You’ll learn a lot and even get set up to learn the new products–on the spot. It’s going to be big, so get there early to get a seat.

If you would like to take a deep dive into your current Inbound Marketing Strategies and tactics, the first step is to take our Inbound Marketing Assessment. It’s quick and easy while providing an accurate assessment of where your strategies are performing and where they can improve. Just click the button below to get started!


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