Inbound Marketing Makes Law Firm Marketing Personal
With the stark reality of the legal field being that there are often more lawyers than clients out there, you need an edge to set your firm apart. Surprisingly, proactive firms that actively seek marketing strategies that can set themselves apart often find painless success with the right marketing partner.
The Inbound Strategy for your Law Firm
A proper?Inbound Strategy?provides well-rounded solutions to your firm, with everything from designing a new build for your website to developing and creating content for a blog on the legal industry, to a plethora of law firm marketing styles.
A?recent study by the Interactive Advertising Bureau observed over six billion dollars spent on internet marketing in the last fiscal quarter with quarterly increases of over 15%. Law firms are one of the most competitive fields in this industry.
ALM Research, an expert researcher on the legal market, surveyed the legal field in a recent study and found that approximately one-third of the largest 157 firms spend over one million dollars a year on marketing. This is the level of competition many firms are up against and you need the right partner to help.
Overall, you have to know that the old law firm marketing style of postcards and phone calls still exists, but is rapidly fading from relevance. The Inbound Strategy can establish a web presence that will get your law firm noticed and recognized and eventual lead to results and more clients.
Turning Law Firm Marketing into Lead Generation
As all competitive law firms know, the most successful firms are the progressive ones that are always looking for the next method to grow and reach more clients. Inbound Marketing’s enhances your ability to generate fairly priced and qualified leads fast.
Lead-Gen service begins with getting a feel for special areas of legal expertise your firm holds and the best way to go about capturing the types of clients you desire. Lawyers face irregular cash flow, restrictive advertising limits from the state, and lengthy windows between getting a lead and case closure.
Additionally, traditional law firm marketing methods, such as using YellowPages, have seen less impact as increasing numbers of attorneys flock to the popular options. An innovative?Lead-Gen approach uses whatever methods will get the job done to get you leads and results for successful law firm marketing.
Our unique Lead-Gen solutions for law firm marketing feature blogging, innovative web design, marketing landing pages, and full implementation of the power of social media.
Take blogging, for example. Has your firm considered?implementing a blog in your law firm marketing plan, as a way to talk directly to your customer and bring in fresh leads??Did you know that a recent HubSpot study showed that blogging only 16-20 times per month can bring in three times as many leads as a business that does not blog?
For more information on how to utilize blogging and other Inbound Marketing tactics, download a complimentary white paper: “Lead-Gen for Lawyers” white paper:
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.