When asking just how “good” is your inbound marketing strategy, there are a lot of things to take into account. Many of them you may have never thought of before.
A comprehensive assessment would look at the full purchase path, from attraction to action. This is where you truly learn which of your online efforts are winners, and where you fall short.
Take our FREE Inbound Marketing Website Assessment and discover this for yourself.
An inbound marketing website assessment measures gaps in your website. So an Inbound Marketing?Website?Assessment is more like a Website Grader.
That’s a good start. But you may want to measure how your online marketing efforts connect with your website. ?That’s where Einstein Inbound Marketing Assessment comes in.
You can measure your Inbound Marketing efforts against Key Performance Indeces (KPIs). ?A good assessment measures gaps between inbound marketing and conversion metrics. A holistic Inbound Marketing Website Assessment is deeper than a website grader. It ?examines your website in more detail.
Einstein is a broader measurement than a website grader. It looks beyond the website. It examines all your Inbound Marketing efforts. Get pricing for a holistic Einstein Inbound Marketing Assessment here…
Is your website designed as a static brochure or a conversion machine that attracts?
Inbound Marketing is a method of attracting and nurturing customers through the purchasing process. Examine your web content. ?Are there gaps in your website content? Content volume? Content type?
An Einstein inbound marketing website assessment helps you discover gaps between your website and your online marketing initiatives. Use it to prioritize objectives. Then you can address and improve your online and inbound marketing efforts.
Contact Us to learn about an Inbound Marketing Website Assessment.
Einstein looks for SEM & SEO that attracts. Einstein sees if your Content is created and organized to Inbound Marketing Best Practices.(Educate, Engage, Encourage and Embrace).
Einstein also measures Website User Experience flow. The goal is to identify where you can reduce customer friction. User Friction impedes conversions and sales.
Einstein reports these conversion factors to help facilitate future Inbound Marketing Initiatives. These reports help you create a Conversion Machine. A well-designed Conversion Machine helps create a customer for life.
Consider a?holistic?inbound marketing assessment. It tells you where your online marketing efforts are paying off. It also shows where you fall short.
Ask Yourself:
Is your website built to attract?
Is it built to convert prospects to sales?
Are your interactive initiatives connected to your website?
Does your website encourage re-visits? Re-purchases?
