Increasing website conversions is all about making the transition from Visitor to Customer as streamlined as possible. If you don’t make this the focus of your action plan to increase website conversions, it is very unlikely that you’ll see ideal conversion rates and consistent lead-gen.
A good place to start is engagement.?
The best way to motivate a visitor to fill out a form or purchase your product is by encouraging and reassuring them that they are at the right place.
There are various things you can do to improve visitor engagement and you don’t need a big budget or fancy software to implement them.
- Internal links
These are just a few simple aspects of your website that can be tweaked to increase website conversions. However, you can’t just stop there. If your conversion rates are dropping, it’s important to assess where and why.
Using Bounce Rates to Gauge Interest
Your bounce rate measures how many visitors land on a specific page and don’t visit any other pages that are linked to it. A low bounce rate is ideal as the Content on that page should encourage the Visitor to click on relevant links to other pages and move further down the purchase funnel.
Pages Per Visit
This measures how many pages a Visitor sees upon a single visit. The higher the number, the better. It means your Content is leading them on and they are finding relevant, engaging Content on each page. It is important to keep Content fresh and up-to-date.
Average Time on Site/Page
The average time a Visitor spends on a given page reveals how engaging and relevant your Call-to-action is. Calls-to-action should be strategically placed on a page and should coincide with the Content. The number of clicks a CTA receives is called a click-through rate.
Your goals for a specific page can range from clicking a CTA, submitting a form or even clicking a specific link. If your goals are incomplete, it is time to take another look at this page’s performance.
Need help optimizing your conversion rates? Request an Audit of your website.