The Rise of Inbound for Enterprise Marketing
It’s no secret that the marketing industry has been drastically altered over the course of the last decade.?Outbound marketing tactics like cold-calling?and buying e-mail lists have been replaced by inbound marketing strategies designed to drive consumers right to our own front door. Stellar content, social media CTAs, and landing pages enable us to target specific buyer personas and track each as they progress through the buyer cycle. Without the correct tools in place, though, you could act at the wrong time, allow prospects to fall through the cracks, and miss out on important opportunities.? ? This is where marketing automation comes into play. Enterprise marketing software platforms like HubSpot make it possible for you to better manage your leads, track your success and conversion rates, and grow your business more efficiently than ever before – in other words, they offer a completely all-in-one solution that will enable you to make better use of your time and resources. In fact,??companies that make use of such systems typically see a 10% increase in sales in as little as 6-9 months (source: Gartner Research). But is HubSpot really the right solution for your marketing needs? What can you expect from this particular marketing automation software? How do similar platforms compare? Read on to learn more.
HubSpot was designed with one goal in mind: to fully automate the process of reaching leads and nurturing them through the customer lifecycle. This is done through customizing buyer personas, creating valuable and optimized web content, developing compelling CTAs, sales-marketing alignment, and closed-loop marketing. Of course, that sounds more complicated than it actually is. HubSpot’s user-friendly interface is one of its biggest draws. Not only can you quickly and easily review where each of your leads are within the marketing funnel, but you can continuously personalize your efforts to reach specific members of your target audience and compel them to take further actions. ? Equally important is the fact that you can?finally get your timing down to a science. A shocking 50% of leads are qualified but not ready for sales (Gartner Research). HubSpot provides you with the ability to lower this number, instead only passing leads on when they’re ripe for the close. And instead of wondering whether or not conversion actually occurred, you can connect with sales to pinpoint your most successful tactics and streamline your efforts.
How Does HubSpot?Stack Up?
So why should you be considering HubSopt over similar enterprise inbound marketing solutions? Ultimately, it comes down to budget ease of use. Here’s a quick comparison:
- Eloqua -?Eloqua’s biggest?problem is that it’s not easy to operate without?advanced technological knowledge. It’s also significantly more expensive than HubSpot on both an entry and mid-level plan, making it less practical for SMBs to work with.
- Marketo -?Like Eloqua, Marketo is just a bit too elaborate for your average user. The complicated integrations can make navigation very difficult and frustrating. The price point and sophistication make this better suited to large-scale operations with strong technical backgrounds.
- Pardot -?Once again, Pardot is an enterprise inbound marketing software that’s geared more towards big-budget businesses with the time and ability to put their desired integration packages together on their own.
HubSpot certainly isn’t the only option that businesses have for inbound marketing software, but it’s the best solution for those looking to automate the marketing process in the simplest and most cost-effective way possible. Offering everything that you need to succeed and scale up on a budget you can afford, HubSpot is definitely worth looking into.
Still not sure about Marketing Automation? See how your digital marketing efforts score in the Inbound Marketing Assessment. You will learn more about your strengths and weakness, and about improvements you can make today. The Assessment is free and will only take a few minutes of your time.
// Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, PPC campaigns and traditional media placement. Our experience in?B2B digital?marketing?and?traditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.