Hootsuite Review and HubSpot Agency Demo
If you rely on social media in any capacity at your business, then chances are good that you’re familiar with Hootsuite. Hootsuite is one of the largest and most popular social media management tools out there. It was one of the earliest available tools that simplified social media and, for a long time, it was simply the only game in town.
That’s no longer the case. Hootsuite has a number of competitors now, including Buffer, Sprout Social, and more. One of the most compelling alternatives, though, is a name you are likely already familiar with – HubSpot.
HubSpot’s social media tool is one of the most powerful on the market. It offers a number of features that simply aren’t available in Hootsuite or any of its other competitors. It can also work seamlessly with your CRM and CMS, so your entire online marketing system works in unison.
Here are four great reasons why it’s time to check out a Hubspot agency demo as an alternative to Hootsuite:
Hootsuite was founded as a scheduling service. In theory, social media scheduling is a great idea. In practice, it reduces engagement and can even lead to some awkward and ill-timed messages. Savvy social marketers have learned that the real power of social media comes from engagement, not scheduling.
Unfortunately, Hootsuite is still setup as a scheduling service, with little emphasis on engagement. You get few or no notifications when your posts are liked, favorited, or even replied to. That makes it difficult to engage with those followers.
With HubSpot, you not only get notifications of all activity, but you can quickly see where that activity is coming from. HubSpot works with your CRM, so you can see where those followers and connections fit into your pipeline. That makes it easy to view social interaction as a part of the overall sales and marketing process.
Hootsuite has limited search capabilities.
For some reason, Hootsuite makes it difficult to search for a specific user to see their profile. You can search all of Twitter and hope that the information is on their profile, or that Twitter even pulls up the correct user. That makes it tough to get the information you need before you reach out to a prospect.
With HubSpot, you have a deep and extensive amount of information right at your fingertips. User streams are color coded, so you can see where each prospect is in the sales cycle. You can also search to quickly pull up their CRM profile and even see their interaction history. Schedule a HubSpot agency demo and you’ll see that?any information you need is readily available.
Reporting is expensive with Hootsuite.
Hootsuite offers two free reports, but any additional reports are only available using their point system. If you’re a Hootsuite user, you probably know that the points don’t come cheap. Even just one more report costs nearly 50 points, which is approximate to $50.
HubSpot offers a robust reporting platform as part of its social package. You can get full reporting on how many people you’re reaching, who they are, where they are in the sales cycle, and even what the ROI is on your social efforts.
HubSpot truly offers a transparent social management platform. Schedule a HubSpot agency demo today to learn more about this powerful social media management tool. You’ll see that it’s a strong alternative to Hootsuite’s solution.